Marbella property company attracts 700 enquiries with scheme helping young people buy homes without a large deposit

Buying a home without having tens of thousands of euros in savings is the idea behind a Marbella-based property company that is attracting growing interest from young people and families. The business, Tu Primer Hogar, has already launched two residential developments and received almost 700 enquiries just six months after its official presentation.

The company, chaired by businessman Francisco Gómez, aims to address one of the biggest obstacles facing first-time buyers: saving enough money for the deposit typically required by mortgage lenders.

Its model offers an alternative to the conventional homebuying process. Instead of paying a substantial deposit upfront, buyers can move into a newly built property under a rent-to-buy agreement and use an initial five-year rental period to build up the deposit required for the eventual purchase.

The first developments are located in Estepona, on the Costa del Sol, and Umbrete, in Seville province, where the company has announced an initial phase comprising 57 homes.

The early response has exceeded the company's expectations, encouraging it to accelerate its expansion plans.

How Tu Primer Hogar works: five years of renting before buying

The main difference between this scheme and a traditional property purchase is its approach to the initial deposit.

When someone applies for a mortgage in Spain, banks generally finance up to around 80% of the property's purchase price or valuation, depending on the lender and the circumstances of the application.

This means buyers normally need to save the remaining amount, as well as cover the taxes and expenses associated with purchasing a property.

For some homes, the upfront amount can reach €70,000 or €80,000, a considerable challenge for people already spending a large proportion of their monthly income on rent.

Tu Primer Hogar proposes a different route to homeownership.

From paying rent to obtaining a mortgage in five years

The company's model is structured around two stages.

First stage: moving into the property as a tenant.

The customer can move into a newly built home without having to pay the substantial deposit normally required for an outright purchase.

During the first five years, they pay rent under an agreement that includes annual adjustments linked to Spain's Consumer Price Index (CPI), as established by the scheme.

According to the company, these payments help accumulate the amount needed for the future purchase deposit.

Second stage: purchasing the property.

Once the five-year period has ended, the aim is to complete the purchase using mortgage financing.

The buyer then moves from paying rent to making mortgage repayments on the property they intend to own.

However, mortgage approval will depend on the lender's assessment of the applicant's financial circumstances and the conditions established in the contract.

The scheme does not eliminate the cost of buying a home or automatically guarantee mortgage approval after five years. Instead, it aims to spread one of the main financial barriers to homeownership over a longer period.

Two developments in Estepona and Umbrete with 57 homes announced

The business has now moved beyond the initial concept and begun launching its first residential projects.

Estepona, in Málaga province, and Umbrete, near Seville, are the first two locations selected.

According to information released at the end of October, the initial phase of the two developments comprises 57 homes.

Estepona: 27 new homes in Llanos de la Boladilla

Tu Primer Hogar's first Costa del Sol development is located in Llanos de la Boladilla, Estepona.

The project includes 27 two- and three-bedroom homes, aimed at people looking for a permanent residence close to the coast.

The development will feature parking facilities, storage rooms and communal landscaped areas with a swimming pool.

Its location provides access to major road connections and the town's services.

The project marks the company's first residential development in Málaga province.

Umbrete: the second development arrives in Seville province

The company's second project is located in Umbrete, a municipality in the Aljarafe area west of Seville.

With this development, Tu Primer Hogar is extending its activities beyond the Costa del Sol and beginning to introduce its model to other residential markets in Andalusia.

The company has included Umbrete among its first developments intended to help customers purchase newly built homes through a rent-to-buy arrangement.

Its public project portfolio also includes other developments at different planning stages, so it is important to distinguish between the homes included in the initial phase and those proposed for future construction.

Almost 700 people have expressed interest in the homebuying scheme

One of the most striking figures is the level of interest generated by the first developments.

Tu Primer Hogar has received around 700 requests for information for an initial offering of 57 homes.

This reflects the demand for alternative ways to buy a property among people who earn enough to meet regular housing payments but struggle to accumulate the savings needed for a deposit.

The number represents more than twelve enquiries for every home announced in the initial phase.

However, this does not mean that 700 buyers have been approved or that every interested applicant meets the requirements.

The figure reflects preliminary interest in the scheme rather than confirmed purchases or allocations.

Young adults living with their parents and couples who have rented for years

The company has identified several recurring profiles among those requesting information.

One of the most common is couples who have been renting for years and, despite earning regular incomes, have been unable to save enough money to buy a home.

Another group includes young adults who continue living with their parents because they cannot afford the initial costs of purchasing a property.

Families exploring ways to help their children become financially and residentially independent have also shown interest.

This range of applicants suggests that the challenge of saving for a deposit is not limited to people entering the workforce for the first time.

It also affects those with stable employment who have spent years paying monthly rent.

Francisco Gómez, the businessman behind Tu Primer Hogar

The project is led by Francisco Gómez, chairman and chief executive of Tu Primer Hogar.

The initiative was officially presented in Marbella in April 2026, with the aim of developing a private-sector alternative to help more people access homeownership.

The company argues that its approach differs from other rent-to-buy schemes because it does not simply purchase existing properties and subsequently offer them to tenants.

Instead, it aims to participate in the development of the housing projects themselves, from the initial design and planning stages through to the delivery of newly built homes.

According to the company, this enables it to incorporate modern standards of quality, layout and facilities from the beginning.

The scheme is primarily intended for people with stable incomes who can afford monthly housing payments but lack the savings necessary for a conventional purchase.

Is this the same as affordable or government-protected housing in Spain?

Although Tu Primer Hogar presents its model as an alternative route to homeownership, it should not automatically be confused with Spain's government-protected housing system, known as Vivienda de Protección Oficial (VPO).

The initiative is a private rent-to-buy scheme.

Government-protected housing is subject to specific eligibility criteria, price limits and administrative requirements, whereas private developments are governed by their contractual terms and applicable legislation.

Prospective buyers should therefore carefully examine property prices, financial requirements and mortgage conditions before committing to the scheme.

It is particularly important to establish what proportion of rental payments will count towards the purchase, which additional expenses the buyer must cover and what happens if mortgage financing is not available after five years.

These details can determine whether the arrangement is suitable for an individual's financial circumstances.

Tu Primer Hogar explores a stock market listing to attract investment

The company does not intend to limit its activities to the first two developments.

One of its next objectives is to attract new investors and progress towards a potential stock market listing, which could provide additional funding to expand its property portfolio.

According to the company's management, its initial timetable has been reviewed following interest from larger investors.

The proposed listing forms part of its growth strategy, although the transaction has not yet been completed.

Any funding raised could help the company launch additional residential developments and gradually increase the number of homes offered under its rent-to-buy model.

The company's ambition: 1,000 homes and expansion across Spain

Tu Primer Hogar's plans extend beyond Andalusia.

The company has set an ambition of developing approximately 1,000 homes over the next three to four years, followed by a longer-term target of producing 1,000 homes annually.

These figures represent business objectives rather than homes whose construction has already been secured.

To support its expansion strategy, the company has identified 17 Spanish provinces where it believes access to homeownership is particularly challenging.

Málaga, Seville and Cádiz among the priority markets

Within Andalusia, the company's main areas of interest include:

• Málaga.
• Seville.
• Cádiz.

Elsewhere in Spain, the company is also exploring opportunities in:

• The Madrid region.
• Valladolid.
• Provinces along Spain's Mediterranean coast.

Its choice of locations reflects the intention to develop housing in markets where a significant proportion of residents face difficulties buying their first home.

However, future projects will depend on factors such as land availability, financing and planning approval.

Why saving for a home deposit is so difficult in Málaga

Tu Primer Hogar is expanding in a property market that presents considerable challenges for younger buyers.

In Málaga and many municipalities along the Costa del Sol, property prices and rental costs can make it difficult for people with regular incomes to save enough money for a mortgage deposit.

The problem is not simply whether someone can afford monthly mortgage repayments.

Buying a property also involves an initial deposit, taxes and additional expenses that generally need to be covered before the transaction can be completed.

This creates a difficult situation: some people can afford to pay rent for years but cannot accumulate enough savings to purchase a home.

Tu Primer Hogar's model attempts to address precisely this problem by turning an initial rental period into a pathway towards buying the property.

Nevertheless, its suitability for each buyer will depend on the final purchase price, the agreed rent, changes in household income and the availability of mortgage financing when the time comes to buy.

How to enquire about Tu Primer Hogar properties

The company operates an official website where prospective buyers can find information about its residential developments.

Interested applicants can review the announced projects and use the company's contact channels to request further details.

Company: Tu Primer Hogar.

Headquarters: Marbella, Málaga.

First developments announced: Estepona and Umbrete.

Homes announced in the initial phase: 57.

Enquiries received: Approximately 700.

Model: Five-year rental period with an option to purchase.

Official website: https://tuprimerhogar.es/

Property developments: https://tuprimerhogar.es/proyectos/

Before signing an agreement, prospective buyers should request written confirmation of the total purchase price, monthly rent, annual adjustments, the proportion of payments credited towards the purchase and the consequences of not exercising the option to buy.

A different approach to home deposits attracts interest on the Costa del Sol

The early response to Tu Primer Hogar reflects the demand for housing solutions that allow people to work towards ownership without already having substantial savings.

Within six months, the Marbella-based initiative has announced its first developments in Málaga and Seville provinces, attracted hundreds of enquiries and begun preparing for further expansion.

The next challenge will be to see how the model performs when the first homes are delivered and participating tenants progress towards purchasing their properties.

With nearly 700 enquiries and 57 homes announced in its initial phase, Tu Primer Hogar is emerging as one of Málaga's new private-sector initiatives addressing the difficulties of buying a first home, particularly among young adults and families with stable incomes but limited savings.