Alvaro Moreno Chooses Ronda as the Backdrop for His Fall-Winter Collection

Ronda frequently becomes a set for the filming of movies, commercials, music videos, or promotional campaigns for various products. On this occasion, it was the Andalusian fashion brand, Álvaro Moreno, the latest to fall for the charms of a city where it landed a few months ago by opening one of its stores on the city's main shopping street.

Specifically, this Andalusian company, which has a significant national and international projection, has chosen Ronda as the backdrop for the photographs for its fall-winter catalog, a decision that represents a promotional action for the city. This was stated by the municipal delegate for Tourism of the Ronda City Council, also responsible for the municipal company Turismo de Ronda, Ángel Martínez, who highlighted the significant promotion it means for the city.

Thus, in the publication, one can recognize the New Bridge, the Arab Baths and the Mondragón Palace, among others, namely, some of the most emblematic monuments of the municipality that hundreds of tourists visit every day and where, for this publication, the models of Álvaro Moreno have posed, showcasing their proposals for the upcoming season.

“We are very pleased since it is an Andalusian company that is experiencing significant national and international growth and is very well-positioned in the fashion sector," Martínez pointed out.

"Choosing Ronda is a promotional action that will give us a very interesting audience. When we go to Álvaro Moreno's stores or visit their website, we will also see places from Ronda, we are, as I say, very pleased that they have wanted to associate their brand with that of Ronda,” Martínez affirmed.

Finally, he referred to the work being done by Turismo de Ronda, involving the fashion sector in its strategy as well, as evidenced by the organization of the Vertigo Fashion Bridge, a runway event that takes place on the New Bridge and brings together renowned and local designers, and also serves a charitable purpose.