Turismo Costa del Sol selects ten startups to boost tourism innovation with Artificial Intelligence

Turismo Costa del Sol has selected the ten startups that will take part in the eighth edition of its business acceleration programme, the Costa del Sol Tourism Hub, an initiative designed to support innovative projects linked to the tourism industry.

This new edition focuses on solutions based on Artificial Intelligence, with the aim of improving the competitiveness of the destination, optimising the management of tourism companies and moving towards a smarter, more efficient and more personalised tourism model.

A testing ground for tourism technology on the Costa del Sol

The selected companies will take part in an acceleration process designed to connect innovation, real market needs and the specific challenges of the destination.

The Costa del Sol will therefore act as a testing environment for projects that aim to provide useful solutions for hotels, destinations, visitors, experience companies, tourism managers and public administrations.

The programme is aimed at initiatives that can be applied to areas such as smart destination management, visitor experience, tourism marketing, sustainability, operational efficiency and emerging segments such as blue, cultural and experiential tourism.

Mentoring, networking and support for growth

During the programme, the startups will receive specialised advice, individual sessions with experts and strategic support to strengthen their business models.

They will also gain access to contacts within the tourism and technology ecosystem, as well as support in seeking funding through the Málaga Business Angels Network.

The accelerator aims to ensure that projects do not remain at a conceptual stage, but move towards real implementation in the sector. To achieve this, the programme combines business vision, technological innovation and direct connection with tourism stakeholders in the province.

Artificial Intelligence takes centre stage

The choice of AI as the main focus reflects the transformation currently taking place in tourism. Smart tools already make it possible to personalise recommendations, automate processes, analyse visitor data, anticipate demand trends, improve customer service and design experiences that are more closely adapted to each traveller.

In this context, Turismo Costa del Sol reinforces its commitment to building a more competitive destination, better prepared for new tourism habits and digital transformation.

A consolidated programme for tourism innovation

Since its launch, the Costa del Sol Tourism Hub has established itself as one of Málaga province’s key initiatives for tourism entrepreneurship.

The startups taking part may also be eligible for the Turismo Costa del Sol Awards for Entrepreneurial Tourism Initiatives, which recognise the best projects completing the programme and help support their growth and future implementation.

📍 Programme: Costa del Sol Tourism Hub.
🚀 Edition: eighth.
🏢 Promoter: Turismo Costa del Sol.
🤖 Main focus: Artificial Intelligence applied to tourism.
💡 Participants: ten selected startups.
🎯 Goal: to accelerate innovative solutions that improve the tourism competitiveness of the Costa del Sol.
🏆 Linked awards: recognition for the best entrepreneurial tourism initiatives completing the programme.

The information comes from the official announcement published by Turismo Costa del Sol through Málaga Provincial Council.