Torremolinos expects 4.4 million impacts with its actions in Berlin

More than 4.4 million impacts. That is the goal Torremolinos aims to achieve with the initiatives it has launched at the ITB Berlin, an event where the mayor, Margarita del Cid, along with the Councilor for Tourism, Marta Huete, and the Deputy Mayor and Councilor for Sports, Ramón Alcaide, have held various meetings to attract new business opportunities. "We bring, and our meetings are focused on showcasing a Torremolinos, which often isn’t the most recognized, but which we believe is very attractive to German tourists. Torremolinos has a natural environment, beyond the beaches, that might not be the best known, yet it is outstanding," explained Del Cid. "Nature, sports, family or sun and beach, we believe these are the lines of work, and in that regard, we are holding numerous meetings," highlighted the mayor.

Among other notable meetings, the delegation met with the OET advisor in Munich, Alicia Lillo, and attended the screening of a promotional video targeting the LGTBIQ+ community at the Spain Pride Corner. Meetings were also held with representatives from MTS Globe and the Hotel Griego, a historic local hotel that has been renovated, as reported by the City Council yesterday.

Torremolinos has rolled out a promotional advertisement in the Berlin subway, displayed on twelve screens, and for the first time, this advertisement is also being shown on twenty-one screens at the Uber Platz.

La Costa del Sol is showcased in the young heart of Berlin

Buses

This year's promotional action has included the wrapping of two tourist buses with the image of the municipality, which throughout March can be seen by both Berliners and the thousands of tourists visiting the German capital, especially during the celebration of the ITB.

With these actions and the professional agenda deployed in the German capital, the Torremolinos City Council expects to continue the growth of German tourists visiting the town, which in the fiscal year of 2024 already saw an increase of almost 19%, with 330,000 overnight stays.