Torremolinos bets on its complementary offerings to build loyalty among German tourists

The mayor of Torremolinos, Margarita del Cid, is optimistic about her prospects for this year in the German market. After closing 2024 with good figures and starting the year with an upward trend, del Cid is confident that 2025 will bring numbers that consolidate and increase this rise. The goal for the Torremolinos destination is also to retain that German visitor who has already found in the city a holiday destination, and to do so not only with its sun and beach offerings but also with the potential offered by its complementary segments.

Del Cid stated that the intention is to continue working towards making Torremolinos a year-round destination and pointed to segments such as nature tourism, sports, or family as areas that can be added to the traditional sun and beach offering. "We want to show that Torremolinos has much more than what is already known," said the mayor, who also highlighted the commitment to the LGBTI segment. "We are also very proud to be recognized in Europe for those characteristics that Torremolinos has, which is a tolerant city, where people from the community are perfectly understood and where everyone strives for an even warmer welcome," emphasized Del Cid.

The mayor of Torremolinos also stressed that these increases in tourism "translate into jobs, wealth, and prosperity for our cities. And that is what I hold on to. With all the effort of the entrepreneurs, the effort of the City Council for a comprehensive urban regeneration that translates into a more attractive city for visitors, but above all a better city for those of us who live here, which I believe is our main goal," she elaborated.

The economic impact of the German tourist in Torremolinos last year was about 54 million euros, with an average daily spending of 162.40 euros