Expoplaya brings the most innovative proposals to Torremolinos with the participation of 40 commercial brands.

The 48th edition of Expoplaya, a professional exhibition for hospitality and beach-related products, is being held starting this Monday at the Palacio de Congresos y Exposiciones de Torremolinos.

The fair, a benchmark in the 'sun and beach' sector, provides a technical and commercial overview of everything related to beaches and serves as an essential meeting point to discover the most innovative and efficient proposals in beach management. Around 40 commercial brands from the sector are showcasing their products and latest innovations.

The fair was inaugurated by the mayor of Torremolinos, Margarita del Cid, the Minister of Tourism, Culture, and Sport of the Junta de Andalucía, Arturo Bernal, the president of the Diputación de Málaga, Francisco Salado, and the president of the Spanish Federation of Beach Entrepreneurs, Norberto del Castillo, attended by representatives from entities within the sector.

The mayor highlighted that “in the case of Torremolinos, we closed 2024 with a record number of overnight stays, surpassing 5.5 million, which places us at the forefront of the entire region. And much of this success is due precisely to this sector.”

She added that “undoubtedly, those of us who devise tourism strategies seek and work on diversifying the offerings, but it is very important to do so under a solid appeal and foundation. And this solidity, in the case of Torremolinos and the Costa del Sol, and I am convinced that in much of the tourism that attracts in Andalusia, is based on sun and beach. And on entrepreneurs and workers who are our best ambassadors and who offer us a wonderful experience, such as being able to enjoy our coast.”

Activities at the fair

During this fair, there will be a coworking space focused on the European Services Directive 2006/123EC and an exchange of experiences among the different coastal areas that make up FESEMPLA, aimed at business debate and strengthening of the associations within the sector.

The main goal this year is to stimulate and publicize the 'sun and beach' industry, as well as the promotion and dissemination of our coasts, demonstrating the competitiveness of the 'sun and beach' tourism product.

Expoplaya is organized by the Spanish and Andalusian Federations of Beach Entrepreneurs, sponsored by the Ministry of Tourism and Andalusia Exterior of the Junta de Andalucía and in collaboration with Tourism and Planning of the Costa del Sol.

The fair exhibition can be visited from 09:30 to 20:00 hours, and entry is by invitation only.