The Juegaterapia Foundation creates Snowtherapy to fill the Christmas of children undergoing oncological treatment with magic and snow.

With the arrival of Christmas, the Club Juegaterapia has taken a further step in its commitment to imagination and the emotional well-being of children and their families, transforming itself into a true Lapland village. A place where snow, magic, and play "take over every corner to give children an unforgettable experience," highlighted the Juegaterapia Foundation.

Club Juegaterapia is a pioneering, multisensory space fully adapted to the needs of children undergoing and post cancer treatment. Created by the Juegaterapia Foundation, it is a haven where they can play, dream, spend time with family, and above all, continue being children, away from the hospital environment.

For several days, the immersive room of Club Juegaterapia fills with snow, lights, Christmas music, and meticulously planned activities so that the real stars, the children and their families, can immerse themselves in the Christmas spirit. A unique experience that allows them to escape from treatment and enjoy moments of excitement, laughter, and emotion together.

The impact of Nieveterapia is directly reflected in the families, who find in the Club Juegaterapia a place where, for a few hours, the disease takes a backseat. “Seeing Mía play again is incredible; I haven't seen her enjoy herself like this since she became ill. Being able to bring her to Club Juegaterapia, where she also shares and plays with other children, is a wonderful experience for the whole family,” explained Victoria, Mía's mother.

Thanks to the collaboration of compassionate companies such as Primark, Levadura madre, Travelkids, Eonesia, Pau Costa Special Effects, Newmedia, Susana Freire & Macarena decoration, and the commitment of the entire team of the Juegaterapia Foundation, the Club has managed to recreate a Christmas universe where fantasy becomes reality. A space where every detail is designed to care for, accompany, and excite, offering families a safe and welcoming place during such special times.

“For many of these children, Christmas can be a difficult time due to illness and treatments. At Club Juegaterapia, we wanted them to experience it for what it is: a time of excitement, magic, and hope. Here, the snow falls, dreams come true, and Christmas is truly felt,” said Mónica Esteban, president of the Juegaterapia Foundation.

With Nieveterapia, Club Juegaterapia once again demonstrates that play, creativity, and excitement can transform the experience of illness. This Christmas, the children and their families have traveled together to Lapland… without leaving Madrid, guided solely by imagination. Because at Club Juegaterapia, play also heals.

“Seeing the children enjoy themselves, play in the snow, be amazed by every corner, and share that moment with their families is deeply moving. Nieveterapia reminds us that, even in the most difficult moments, magic exists and can change everything,” said María José Jara, Director of Club Juegaterapia.

Origins and Milestones of the Juegaterapia Foundation

The Juegaterapia Foundation was founded in 2010 with the mission of improving the lives of children suffering from cancer through play. With its motto “chemo flies by when you're playing,” it has transformed hospital rooms, courtyards, rooftops, and common areas into play spaces in 24 hospitals across Spain. Additionally, it promotes scientific studies and humanization programs to integrate play as a real therapeutic tool.

The Baby Pelones, an original idea from the Juegaterapia Foundation launched in 2014 to raise awareness about childhood cancer, started as a charity doll representing one of the most difficult moments of oncological treatments: hair loss. Over the years, they have become the best-selling charity doll, reaching more than 2,000,000 units this decade. Manufactured by the toy company Arias in Alicante, it has had the support of other ambassadors such as Alejandro Sanz, Shakira, Manuel Carrasco, Laura Pausini, and Sara Carbonero, who altruistically lend their image to support the cause.

Over these ten years, together with other collaborations from partners, entities, and companies, the Juegaterapia Foundation has inaugurated 50 humanization projects in 24 hospitals, continuing to accompany children undergoing cancer treatment.

At the Juegaterapia Foundation, they work to ensure that pediatric hospital spaces cater to the emotional well-being of the young patients and their families. Along with the great work of the medical staff, they will make the hospital a home for the children during their stay. Projects of the Foundation such as cinemas, gardens, lunar stations, and color units, among others, help turn hospitals into more friendly places.