Marbella records 76,463 travelers in September, a 3.3% increase from 2024

The city of Marbella closed last September with a 3.3% increase in travelers compared to the previous year, with the city's hotels registering a total of 76,463 tourists, and the average room price reached 252.79 euros, marking an increase of 7.9%, as reported this Friday by the Director General of Tourism, Laura de Arce.

This was highlighted by the municipal official in a statement, based on data from the National Institute of Statistics (INE), emphasizing that these figures confirm that “the municipality consolidates its positioning as one of the most attractive and productive destinations in the national panorama during a strategic period of the high season.”

De Arce emphasized that during this month a total of 76,463 travelers stayed in the city's hotel establishments, representing an increase of 3.3% compared to September 2024.

The municipal official also noted that employment in the sector continues its upward trend, with 4,109 workers, “a figure that represents a growth of 7.3% compared to the previous year, reinforcing the positive impact of tourism in generating wealth and opportunities.”

Regarding profitability, De Arce highlighted that the indicators have marked a new milestone since records began, with an increase of 7.9% compared to 2024 in the average room price, reaching 252.79 euros, as well as a 6.9% increase compared to September of the previous year in revenue per available room (RevPar), which stood at 199.65 euros.

In terms of occupancy rate, De Arce noted that it was recorded at 76.4%, “slightly below the 79.2% of the previous year, although the INE counts eleven more establishments open than in September 2024, which is an indicator of the strength of the hotel sector in the municipality and the confidence in the Marbella brand.”

Increase in foreign visitors

The Director General emphasized the increase in foreign visitors, with nearly 3,600 more travelers than in the same month last year from outside our borders, and indicated that the figures for this period “confirm the positioning of the city as a leading destination, with a firm commitment to quality and excellence and a remarkable capacity to attract travelers with higher purchasing power, which contributes to job creation and a stronger and more sustainable local economy.”

“We will continue working on a strategy of diversification and deseasonalization to maintain solid results throughout the year and promoting international outreach with the aim of maintaining our privileged place in the competitive global tourism market,” she added.