Mosh group, the 'king of the party' in Marbella, plans its expansion to Madrid and Miami

The group Mosh is planning its expansion to the cities of Madrid and Miami, after establishing the brand on the Costa del Sol with six dining and entertainment venues in Marbella and one in Estepona, achieving a turnover of over “36 million euros” last year, as highlighted by founding partner, Albert Beniflah.

The evolution of the group “has been almost one new business per year,” the entrepreneur indicated since the brand was launched on the Costa del Sol in 2016, which includes in Marbella the establishments Mosh, Momento, Motel Particulier, Playa Padre, and La Cabanne, the latter in partnership with the group Dani García, with whom they plan to open another venue in the former headquarters of Aresbank, in the heart of the Golden Mile. Additionally, there's Nido in Estepona.

“The idea is to open in Madrid and expand to different places around the world,” Beniflah indicated, noting that for this, the group is “negotiating a venue that is almost finalized” with an inauguration planned “between October 2025 and 2026”.

In this case, the new venue of the Marbella brand in the capital of Spain will be a “restaurant-club”, and will include as a partner “an elite athlete” following the group's philosophy of seeking “unique” alliances, he added.

Furthermore, the entrepreneur noted that Mosh plans to cross the ocean and has “another agreement finalized in Miami” for the opening of “another restaurant,” which “will be by the end of 2026 or 2027”.

“Our expansion right now is going to happen in Madrid and Miami, those are the two points that are 99% certain, and we are open to more,” highlighted the founding partner of the brand, which last year recorded a turnover of over “36 million euros” in its establishments on the Costa del Sol.

Reference in electronic music

Electronic music is one of the pillars of the group's entertainment offerings, which in 2024 allocated an investment of 3.5 million euros in DJs, the same amount or “higher” anticipated for 2025, as “the price of artists is rising due to the offers they receive”.

“We are lovers and are greatly inspired by Ibiza and saw that the best DJs in the world played there, so we decided to bring them to Marbella,” Beniflah elaborated, noting that “at first it didn't work very well until people started getting used to this type of artist profile with more electro music.”

Thus, he highlighted "Sundays at Playa Padre or Saturdays at Momento," with sessions featuring “international” DJs, a “variety” of international audiences, and "boho chic" attire at the former; and a "mix of older and younger people" at the latter. On the other hand, at Motel Particulier "we try to take care of the attire and behavior."

Thus, during the past year, Mosh venues hosted DJ sessions like &Me, Rampa, and Adam Port, three members of the renowned Keinemusik collective, Black Coffee, Mestiza, Mahmut Orhan, Vintage Culture, Marco Carola, The Martinez Brothers, Gordo, Pawsa, Monolik, Anotr, among others.

The offerings of the group's venues are characterized as “restaurants that ultimately turn into entertainment and drinks, where there is music, people have fun, and we love it,” in which each space has its “own identity” as they are “passionate about decoration” and bring to Marbella “ideas we see when we travel,” the founder of Mosh referred.

Regarding the audience profile, he highlighted that it is “international” and of “high purchasing power,” with ages starting from “24 and 25 years upwards.” Thus, in the group's establishments “you can find people of all nationalities, from Arabs, Europeans, or Mexicans who come to Marbella for tourism”.

The Aresbank venue will open in summer

Regarding the new venue that the Mosh and Dani García groups plan to open in the former headquarters of Aresbank, located on the Golden Mile, the entrepreneur highlighted that the opening is planned for the “summer of 2025,” where he assured that “at least 100 jobs will be created, plus the indirect jobs that will be generated from meat, food, laundry services, or security.”

Regarding the execution of the renovation works of the venue, which has been abandoned for decades, he pointed out that “we are on schedule,” so “this summer it will be open 100% between May and June,” he emphasized. In this regard, he denied that the works had been halted due to complaints from neighbors in the area.

“It's going to be a very cool luxury restaurant, where chef Dani García along with our executive chef, Franco Franceschini, is preparing a menu never seen before,” he referred to the future business, where “the protagonist of that building will be gastronomy.”

According to the entrepreneur, the establishment will be a “luxury restaurant” like “all those on the Costa del Sol,” stressing that “if we want to play music, we will ask for our permission,” and he emphasized that “it will not be a mega-disco.”

Regarding the controversy generated by the complaint of neighbors in the area about a possible disturbance of coexistence, Beniflah pointed out that “it is not true” and valued that “99% of those communities know that the area will revalue.”

Thus, he assured that “the building will be acoustically isolated and will comply with the law” to avoid noise problems. To this, he added other requirements demanded by the law, such as “double glazing” or “double exit.” Regarding traffic, he stressed that “it is the Golden Mile, there has always been traffic in that area and there will be.”

Therefore, he considered it “unfair to anticipate that an establishment will cause disturbances” without having opened its doors, in addition to being “blackmail.” “It's getting ahead of events, and logically neither the Dani García group nor ours are experts in mega-discos as they say,” he added.

“We are calm because we are following the law” and “we have stayed out of it,” the entrepreneur remarked, who also pointed out that “we are from Marbella and will take care of our city, we will never do anything that harms anyone.”