Marbella, the hub of luxury tourism with the celebration of 'DUCO Spain & Portugal'

The city of Marbella has become the international hub for luxury tourism for a few days with the event ‘DUCO Spain & Portugal’, an exclusive gathering that brings together from October 13 to 16 the leading professionals of the high-end sector from both countries to promote excellence and collaboration among destinations, featuring the participation of 380 agents including suppliers, buyers, and specialized media, as reported this Wednesday by the City Council.

Thus, the City Council, Tourism Costa del Sol, and the Andalusian Regional Government are consolidating the destination's projection as a benchmark for solidarity, innovation, and top-level hospitality through this initiative, while the event opens opportunities for professionals to expand their international network and generate new business opportunities.

The mayor, Ángeles Muñoz, stated in a press release that “hosting this event is a recognition of our city’s leadership in the luxury segment and the high quality of services it offers”, highlighting that the event “allows us to show the world a destination that combines exclusivity and Mediterranean lifestyle, and reinforces the importance of public-private collaboration as a driver of promotion and growth for the entire region”.

The meeting gathers the main agents of luxury tourism from Spain and Portugal and the most influential travel advisors from the United States and the United Kingdom markets, with 380 participants confirmed among suppliers, buyers, and specialized media, as indicated by the City Council.

During the sessions, professional meetings are being held, pre-scheduled, reaching up to 28 appointments daily between companies and travel advisors; aimed at generating new business opportunities and strengthening relationships with key international markets.

Diversified Tourism Model

The participation of the City Council, Tourism Costa del Sol, and the Andalusian Regional Government in the event showcases the potential of a destination that combines authenticity, excellence, and sustainability. The initiative also highlights the institutional commitment to a diversified, digital, and responsible tourism model, which promotes de-seasonalization, the creation of quality employment, and the international projection of the destination and its leadership in high-quality tourism in Europe.

In this regard, the regional minister of Tourism, Culture, and Sport, Arturo Bernal, emphasized that “the celebration of this event in Marbella consolidates Andalusia as a reference destination in high-impact tourism.” “These types of international meetings are essential to open new opportunities for business, strengthen the global projection of our brand, and continue promoting the sustainability and excellence of the destination,” he added.

For his part, the president of Tourism Costa del Sol, Francisco Salado, highlighted that “’DUCO Spain & Portugal’ reinforces our positioning strategy in premium and experiential tourism, a key segment that contributes to de-seasonalization and value generation across the region; Costa del Sol is today a competitive, diverse destination ready to meet the new demands of the international traveler, who seeks unique and sustainable experiences,” he elaborated.