AI Dances at the Malaga Fair

Artificial intelligence is gradually making its way into all areas, and the Feria de Málaga has also made room for new technologies. Among sweet wine, biznagas, and flamenco, TuFerIA is also present on mobile phones, though it could perfectly be that friend who never gets lost and always knows what time the concert starts or where each booth is. This AI only responds from your mobile's WhatsApp, and throughout the week, it has answered about 20,000 requests.

Behind this idea is the Malaga-based company Internal Group, with over 15 years of experience in technology, and their expertise is demonstrated with this platform. The group has not created a tool that is difficult to handle, but rather an agile and intuitive assistant. There's no need to download anything: just add the number—622 25 60 08—open WhatsApp, and ask. What used to involve wandering among booths with the sun on your back is now resolved in seconds with a message.

TuFerIA knows almost everything: where your favorite booth is, what time any artist from the 2025 lineup is singing, how the EMT lines are running, or where the nearest bus stop is to escape—or return—to the Real. It also alerts you of traffic, locates public services, and even acts as a compass for those who can't find some attractions. If before, the friend or family member who seemed like a map was indispensable, now this Malaga chatbot will be.

The AI not only informs but is also capable of maintaining conversations. One of its most striking features is having conversations through voice notes. It's an option designed for the elderly or simply for those who are too lazy to type. Just talk to it, as if it were a trusted fair vendor, and the AI responds with clear directions. A more inclusive fair, more comfortable, and with a guide that neither tires nor gets distracted by the party.

The first message from TuFerIA is an introduction: "Hello! Welcome to TuFerIA, the official assistant of the Feria de Málaga 2025." From there, it invites you to share your location, send an audio if you don't want to type, consult booths and concerts, or even report incidents with a photo. This chatbot only lacks recommending a good fried fish or reminding you to drink water amidst so much sweet wine or beers.

The Youth Department of the Málaga City Council has supported this initiative that blends tradition and modernity. The Violet Points, quick attention to incidents, and security information are integrated into this assistant, which acts as a "digital guardian angel" amid the festive chaos. Technology and party come together in a combination that sounds almost as strange as guitars and synthesizers, but it works.

With TuFerIA, Málaga takes a significant technological leap: turning its most traditional festival into a smart and contemporary event as well. Among lanterns and clapping, this AI virtually strolls like any other fair vendor, always ready to lend a hand, from the pockets of everyone who wants to use it. This 2025, at the fair, apart from dancing, toasting, and eating, you also chat with an assistant who knows about buses, concerts, and booths, and never gets lost on the way anywhere.