Hotel occupancy at the Malaga Fair 2025 will be close to 90%:

On the eve of the Málaga Fair, the Association of Hotel Business Owners of the Costa del Sol (Aehcos) has made its forecasts in the capital. Aehcos estimates a hotel occupancy of 89.91% during the celebration (from August 14 to 24), more than two points less compared to 2024. Last year, a total occupancy of 92.17% was recorded, despite the fact that nine nights (from August 16 to 25, 2024) were counted instead of this year's ten in 2025, when the Night of the Fireworks will be held on a Friday and national holiday. This year, an occupancy of 89.91% is forecasted. "There is a bit less occupancy compared with last year, but it can recover and the figure can be improved," acknowledges Francisco Moro, vice president of Aehcos in the city.

In terms of bed numbers, Moro notes, "we have increased by 10%". "Even though we have dropped by 2%, if we increase the number of beds by 10%, the city continues to grow. The tourists have decreased, but the pie is shared among more people," he explains. For the vice president of Aehcos, "there are still ten days ahead." "Let it be clear: there are beds available and people can still come," he encourages. Hotel occupancy is declining, but the IBCA (Average Gross Impact per Guest) reflects an increase of €23.09 compared to the August Fair of 2024. "And it is expected that the average gross impact per guest will be €162.13, compared to €139.04 recorded last year," they assure.

In this way, "with due caution, everything seems to indicate that the economic impact per guest will help mitigate the slight drop we foresee in hotel occupancy," Moro points out. However, he also repeats that "there are still places in the capital available for booking and we hope that last-minute bookings will still increase these initial forecasts." If we look separately at the two weekends of the August Fair, it will be during the bridge at the start, from Thursday 14 to Sunday 17, when the highest peak of hotel occupancy will occur, reaching 92.61%. However, this is three points less than the first three days of the 2024 Fair, when a 95.61% was recorded.

The last weekend, from August 22 to 24, the occupancy will be at 88.48%, which, although four points below the forecasts for the start of the Fair, exceeds by one point the occupancy recorded in that same final stretch of last year's August Fair, where a 87.38% hotel occupancy was recorded.