The VIII Marbella Fashion Show returns on the upcoming 10th and 11th of July.

The city will become the epicenter of fashion on the upcoming 10th and 11th of July with the celebration of the VIII Marbella Fashion Show, which will take place on Lola Flores Avenue in Puerto Banús. The advisor responsible for Foreign Residents, Remedios Bocanegra, presented the event today along with the regional delegate of Tourism, Culture and Sport of the Junta de Andalucía in Málaga, Carlos García; the provincial deputy for Sustainable Economic Development, Employment and Training, María Esperanza González; the head of Nueva Moda Producciones, María José González, and the operations director of Maher salon, Mariya Denisova. The municipal representative pointed out that "it is a pride to host again an event that has established itself as a benchmark in the local summer calendar where emerging designers and talents converge." She also highlighted that "it reflects the cosmopolitan, open, and diverse character of Marbella, serving as a platform for creators from around the world."

García Jiménez, for his part, emphasized the importance of the proposal and stated that "fashion is culture, it is a form of artistic expression and this runway positions Marbella as a reference in this universe" and highlighted the support of the regional government "to an initiative that merges creativity, industry, and media impact." The provincial deputy also stressed that "we continue to bet on the immense original talent we have in Málaga and this is the perfect showcase to make it known and to encourage the consumption of fashion from our land."

The director of Nueva Moda, for her part, thanked the institutional support and explained that "it is a proposal that was born with the goal of providing visibility to professionals in a sector that generates employment, promotes tourism, and projects an attractive image of the municipality in the global industry." She detailed that the first day will begin at 9:30 PM and will feature the proposals of Romeo Couture, Starlit Universe, Podium Marbella, Ayuri Beldi, Kava Fashion, Steele, and Vitivisan Dame Couture. Additionally, the new collection of Maher salon will be presented, whose artistic director, Maher Monsour, is inspired by the essence of the Mediterranean.

The second day will start at 8:00 PM and will include the Málaga de Moda Runway, with the presentation of collections by Lucía Cano, Sandra Roja, Inma de la Riva, and Pepe Canela; the 'Future of Málaga de Moda Design 2025' contest, in which twelve young promises from all over Andalucía will compete for this award and a grand finale with the fashion shows of Esteban Freiría, Sofía Santini, Jorge Sánchez, Claro Couture, Victoria Vargas, and the iconic Agatha Ruiz de la Prada. The event will also feature an exhibition area where brands such as Tricotrá, Ana Lanas, Cristóbal Angulo, and Beri-Jus will showcase their creations and the collaboration of a complete beauty team led by Gabriela Casili and Carmen Benítez.