The avant-garde luxury brand of Meliá lands on the Costa del Sol

The avant-garde luxury of Meliá has arrived on the Costa del Sol with the opening of the ME Marbella hotel, following an investment of twenty million euros. The five-star establishment, located near Puerto Banús, features 200 rooms, including 24 exclusive suites. Gabriel Escarrer, CEO of Meliá Hotels International, highlights that "with the opening of ME Marbella we celebrate the arrival of our most avant-garde brand to one of the most iconic destinations in the Mediterranean. Marbella is undoubtedly one of the great jewels of luxury in Spain, and for ME by Meliá, it represents a strategic milestone to land in a location that embodies contemporary luxury, social energy, and connection with local culture."

The hotel chain points out that ME Marbella is "the new epicenter of contemporary luxury on the Costa del Sol," emphasizing its privileged location and stating that this hotel "marks the landing of Meliá Hotels International's most avant-garde brand in Andalusia, and redefines the concept of 'lifestyle' with its own style."

Architects Adriana and Álvaro Sans (ASAH Studio) are the designers of the building, which they claim "is conceived to pay homage to the purest Mediterranean architecture, reinterpreted through a transgressive perspective. Organic shapes, clean lines, natural textures, and a palette that evokes the ochres of the mountains, the white of lime, and the blues of the sea turn each space into a sensory experience."

The exterior emerges as an oasis for leisure and dining amidst lush vegetation and architecture that offers an "immersive experience that invites enjoyment, merging nature, design, and lifestyle in the same environment," according to the company, which has also focused on gastronomy as one of the pillars of the project and on creating "a sensory universe" with musical sessions, art installations, culinary experiences, and even cultural events with the aim of making it a meeting point for creators, hedonists, and free-spirited travelers.

20

is the number of millions that Meliá chain has invested in this project.

ME Marbella features a beach club, the iconic Oasis, which the chain claims "emerges as the new social epicenter of the Costa del Sol" and with a gastronomic offering signed by Pont Hospitality, a reference in 'lifestyle' dining. The company notes that "true to its nonconformist and sophisticated spirit, it houses three spaces with their own soul, where design and product set the pace." These include the Terraza del Med, which pays tribute to the Mediterranean with "honest, local cuisine"; Solana, which "lights up the grill to reinterpret the tradition of the south with fresh ingredients, live fire, and a warm and contemporary aesthetic that turns each meal into a social celebration"; and Barlume, which offers a sophisticated yet relaxed experience, accompanying guests from aperitif to late dinner. "Its gastronomic proposal combines creative cocktails and authentic Mediterranean cuisine, with top-quality ingredients and a distinct coastal accent," they specify.

The employees, dressed by Lacoste as a result of a collaboration with this French brand, will offer guests a range of experiences from a beauty ritual inspired by the properties of extra virgin olive oil to a creative connection with handmade ceramics in the workshop of renowned artist Ana Ortiz.