The Coconut Empire Opens in Marbella: The Healthy Thai Product That's Revolutionizing Europe

The culinary offerings of Marbella continue to diversify with international, innovative proposals that have a clear health-oriented focus. This time, the spotlight is on a product as exotic as it is versatile: the coconut. The brand Goconut, specialized in customizable products made from fresh coconut, has opened its first establishment on the Costa del Sol. It is strategically located at the El Corte Inglés Shopping Center in Puerto Banús.

Goconut arrives in Marbella as part of its national expansion plan after establishing itself in Madrid with three locations since its inception in October 2023. The brand is part of World’s Coconut Trading, the largest operator of fresh coconuts in Europe, with its own plantations in Thailand, Vietnam, and India. This international backing ensures a continuous and high-quality supply, which is the basis of a menu focused on coconut in all its forms.

Goconut's philosophy revolves around a culinary experience that combines health, taste, and customization. Its products—mostly vegan—are made with coconut milk, coconut water, and coconut pulp, leading to a variety of refreshing options: ice creams, lattes, shakes, "yocogur", cocadas, and fresh coconuts ready to drink. All under a concept called by the brand as "Coco on the Go".

Goconut opens its doors in Puerto Banús

The choice of Marbella, and specifically Puerto Banús, as a new point of sale is no coincidence. The location attracts residents and visitors of multiple nationalities, many of whom adhere to a healthy, conscious lifestyle, and are interested in new food trends. Goconut's presence in El Corte Inglés thus enhances its visibility within a space with high foot traffic and a gourmet vocation.

According to Ana Molina, Sales Manager of Goconut, “the opening in Marbella marks a milestone in the history of the brand. We are particularly excited to continue bringing the innovation and flavor of coconut with this new store, designed to be enjoyed at any time of the day.”

A fresh, healthy, and affordable menu

Goconut commits to a range of products made with natural ingredients, focused on the taste of coconut and with customizable options. Prices start at 3.75 euros, both for the easy-open Thai coconuts and for the ice creams and plant-based drinks. Among the most notable items are the shakes made with coconut milk, the tropical fruit smoothies, the plant-based latte coffees, and the lactose-free ice creams, which allow adding up to two toppings, such as coconut chips, fruit, or chocolate.

In the case of ice creams, the base combines coconut water, coconut milk, and pulp, resulting in a light dessert, free from animal ingredients and with a nutritional profile attractive to those seeking alternatives to dairy products.

From Madrid to Marbella: the growth of a specialized brand

Since its launch in 2023, Goconut has pursued a strategy of sustained growth in strategic markets. Madrid was the first city to embrace its concept, with a positive reception among those who value vegan, healthy eating adapted to new consumption habits. The expansion to the Costa del Sol responds to the demand of an international audience and the growing interest in natural products with a functional approach.

The brand continues its goal to expand its network of locations in Spain, maintaining as its core the quality product, attractive design of its points of sale, and a differentiated experience. Marbella thus becomes the fourth city to host this proposal, which combines tropical gastronomy, sustainability, and a business model based on innovation.