The alliance between Sierra Blanca Estates and PlatinumEstates brings the first luxury 'macroresort' to Marbella

A new unique project arrives in Marbella on the Costa del Sol. A historic alliance between Sierra Blanca Estates and PlatinumEstates aims to boost the first luxury 'macroresort' on the Costa del Sol. A 'joint venture' or strategic agreement between companies for a specific business where they share risks, resources, and benefits. Thus, both entities have announced that they are going to develop the first mixed (residential and hotel) project on the western coast. This milestone marks the beginning of a new stage within the luxury market in Marbella.

Thus, this project will be located at Las Dunas Club Marbella, and will be developed on a 160,000 square meter surface area on the beachfront, establishing itself as the largest seaside resort on the Costa del Sol. In this exclusive setting, 180 'branded residences' and 150 hotel rooms will be integrated into a complex that will also house sophisticated proposals for gastronomy, wellness, and leisure, designed to offer an integral luxury experience. All homes will have a frontal sea view, spacious terraces, as well as common areas such as a beach club, sport center, cinema rooms, dining area, SPA, and many more spaces designed to enjoy an exclusive lifestyle. The private residences can be operated by the hotel, and the owners will have five-star services as if they were staying at the hotel.

This shared vision by both companies aims to elevate the concept of luxury with a unique proposal in the city's real estate scene, thus being the first mixed residential-hotel project in southern Spain on the beachfront, providing Marbella with a new international icon.

Strategic Alliance

"We are very pleased with this strategic alliance with Sierra Blanca Estates. They are the best partner specialized in the luxury residential market nationally, with brands such as Dolce&Gabbana, Karl Lagerfeld, and Fendi Casa in their portfolio. Likewise, the brand we are working with at this exclusive resort, which will be revealed very soon, is aimed at the national and international luxury market in line with the services and values of our companies," states Harry Mohinani, CEO of Platinum.

For his part, Carlos Rodríguez, CEO of Sierra Blanca Estates, indicates that "it is a project that will contribute to the transformation of the city and to highlight the image of Marbella as the best tourist and residential destination in Europe." "It is the first branded residential hotel on the beachfront of the best beach in Marbella. A project that stands out, not only on the Costa del Sol but across the Mediterranean arc," adds Rodríguez while highlighting that "our alliance with Platinum Estates gives us the opportunity to deliver a project that will mark a before and after in the history of the city. With this new partnership, we see how the main international hotel brands are more interested than ever in setting up in Marbella."

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