Marbella welcomes 182,000 visitors in the first four months of 2025 and records a 10% increase in hotel employment

Marbella has welcomed about 182,000 visitors in the first four months of the year and has seen a 10% increase in employment and a 3% increase in hotel profitability compared to the same period in 2024, according to data provided by the National Institute of Statistics (INE). The general director of the department at the Marbella City Council, Laura de Arce, pointed out that "this is a very positive development, indicating a recovery and sustained growth of the tourism sector in the municipality" and specified that "occupancy also follows this trend" with a total of 58.02% in these first four months. Regarding the labor market, she specified that "the path continues to be upward" with an average figure from January to April of 3,020 workers compared to 2,749 last year.

Profitability

Regarding profitability, she indicated that the RevPar (revenue per occupied room) "has shown similar behavior in this period", with an average of 94.60 euros, which represents an increase of 3% compared to the same four-month period of 2024. The average price also continues to rise with a total of 162.43 euros, translating into a percentage growth of 8%.