Marbella bets on young tourism by organizing a national video game event

Marbella continues to diversify its tourist offerings beyond sun and beach, exploring new segments to attract visitors to the city. One of these, which was launched last year, pertains to the world of video games, specifically targeting the youth audience. "This sector is gaining a lot of traction and Marbella is a perfect city for events of this type," stated Ángeles Muñoz, the mayor of the town, to SUR. She highlighted the facilities at Marbellup where "there is a specific space for the development of graphic designs, video games, and applications in a commitment to innovation."

Thus, as part of the funding from the Touristic Plan of Major Cities of Andalusia, 'Play Marbella Game Fest 2025' is set, a leading event in video games, new technologies, and pop culture driven by the Youth Department. The Adolfo Suárez Palace of Fairs and Congresses of the city will be the venue for this initiative, taking place from May 16 to May 18. "We attract this audience who comes with their family and friends and stays for several days," added Alejandro González, the councilor of the area, who highlighted "last year's celebration of Marbella Gaming Days which hosted the National Grand Final of University Esports and Junior Esports, the main educational and technological projects related to video games in our country."

In this way, for the second consecutive year, the town hosts these types of events. "This activity will start on Friday, May 16 with College Day, a day dedicated to educational centers, which will include socio-educational activities, talks, and free workshops. Saturday, May 17, and Sunday, May 18 will be the main days of the festival, with extended hours so that attendees can enjoy all the activities that the event offers," he added.

Program

The Adolfo Suárez Palace of Congresses and Exhibitions will host over 300 activities aimed at all audiences, bringing together major players from the national gaming ecosystem, such as influencers, streamers, ProPlayers, and companies, offering a varied program on video games, technology, digital art, illustration, and pop culture.

The event will feature high-level eSports competitions. Attendees can also enjoy professional racing and flight simulators, as well as participate in robotics, drones, and 3D printing workshops. Additionally, the initiative will have a Market Area with products and novelties from the digital world.

González emphasized that this activity "represents a unique opportunity to position Marbella as a benchmark in the world of digital leisure and new technologies" and highlighted that Play Marbella Game Fest 2025 "is an essential appointment for gaming enthusiasts, where they can enjoy a varied offering."