Costa del Sol Strengthens Its Tourism Promotion in Bilbao, San Sebastián and Santander

Turismo Costa del Sol has concluded a new edition of Costa del Sol in Spain, a promotional initiative organised with World2Meet —W2M— in Bilbao, San Sebastián and Santander.

The roadshow was mainly aimed at travel agents specialising in leisure tourism and sought to maintain Málaga province’s strong position in some of northern Spain’s main outbound markets. Around 200 professionals attended the three events, held on 9, 10 and 11 June.

Three Meetings with Tourism Professionals

The first event was held at Torre Iberdrola in Bilbao. The programme continued at the Catalonia Donosti hotel in San Sebastián and concluded at Gran Casino Sardinero in Santander.

The meetings combined destination presentations, business appointments, networking sessions and experiences designed to introduce attendees to the diversity of the Costa del Sol’s tourism offer.

This format encouraged direct contact between travel agencies, local authorities and tourism companies, while creating new opportunities to market holidays in Málaga province.

Much More Than Sun and Beaches

The events presented the Costa del Sol as a diverse destination that combines its traditional coastal offer with cultural, gastronomic, inland and luxury experiences.

The municipalities of Torremolinos, Manilva, Antequera and Ronda took part in the initiative to promote their main attractions and tourism experiences.

Hotel groups and businesses including Sercotel Hotel Group, Catalonia Hotels, Best Hotels, Spirit Benalmádena Hotel, Ikos Andalusia, Ona Hotels and Holiday World Resort were also represented.

Antequera promoted attractions such as the Dolmens Site, El Torcal, its historic centre and its cultural and gastronomic offer, reinforcing the role of inland destinations within the wider Costa del Sol experience.

Málaga’s Gastronomy Takes Centre Stage

The initiative also included a sensory experience featuring products associated with Málaga province.

La Almazara, Ibéricos LanGenal, Bodegas Vetas, Bodegas Dimobe and Maychoco showcased part of the region’s rich food and drink offering.

Gastronomy was used as a promotional tool to communicate the identity of the destination and complement the presentation of its hotels, municipalities and tourism experiences.

The Spanish Market Remains a Priority

Antonio Díaz, managing director of Turismo Costa del Sol, highlighted the continued importance of Spanish visitors within the destination’s promotional strategy.

Travel agencies still play a key role in recommending and selling tourism products. These events therefore aim to maintain close relationships with the professionals who connect the Costa del Sol’s offer with travellers from across Spain.

Turismo Costa del Sol also notes that domestic tourists increasingly seek destinations combining quality, variety and authentic experiences—something Málaga province can offer thanks to the diversity of its territory.

The partnership with W2M also helps promote the destination through a broad tourism distribution network operating throughout Spain.

Official source: Málaga Provincial Council