Marbella reaches a historic record of travelers in the month of April

José Carlos García

Marbella

Marbella continues to strengthen its tourism stronghold with historic results in April. The latest data published by the National Institute of Statistics (INE) places the municipality among the destinations with the best occupancy, profitability, and employment indicators, while also reinforcing its international and 'premium' character. Specifically, during this period, hotel establishments recorded 78,711 travelers, the highest number for this month since records began, representing a 28 percent increase compared to the previous year, when 61,346 visitors were counted. Of these, 62,690 were foreign tourists and 16,021 were national, meaning that eight out of ten travelers choosing Marbella came from the international market.

"These figures demonstrate that the international component continues to be one of the main drivers of our city," emphasized the general director of the sector, Laura de Arce, who also noted that these results "reaffirm Marbella as one of the most competitive 'premium' tourist destinations in the Mediterranean thanks to a strategy based on market diversification, continuous improvement of the tourist and hotel offer, and the commitment to a sustainable, profitable model that generates quality employment." The municipal official also highlighted the significant growth in overnight stays, which reached 262,017 in April, far exceeding the 227,793 from 2025.

Hotel occupancy was at 72.26% and the average daily rate reached 200 euros

Furthermore, the average hotel occupancy was at 72.26 percent, above the 68.55 percent recorded in April of the previous year and also surpassing the levels reached in 2024 (71.62 percent). "This performance confirms the high attraction capacity of the destination even in the mid-season and reinforces the de-seasonalization strategy that we have promoted," stated De Arce, who emphasized that in terms of profitability, the hotel sector also recorded historic highs. In this sense, the ADR (average daily rate) reached 200.14 euros, compared to 188.62 euros in 2025, while the RevPAR (revenue per available room) stood at 145.45 euros, maintaining a very positive evolution compared to previous years.

Lastly, she referred to the significant growth in employment generation associated with tourism. In April, the hotel sector accounted for 4,502 contracted workers, compared to 3,059 registered in 2025 and 3,047 in 2024, "showing the impact of tourism as an economic engine and creator of stable job positions in the municipality." "The evolution of all indicators confirms the strength of Marbella's international positioning and its ability to attract high-value-added tourism throughout the year," she added.

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