Marbella launches 'Savoring Marbella' to enhance its culinary image

Marbella now has a tourism brand aimed at enhancing the city's image in the gastronomy segment. The municipality introduced the 'Saboreando Marbella' seal in Madrid during a specialized meeting that brought together representatives from the sector to discuss the role of dining as a distinguishing factor in destination choice. "The project seeks to create a unique identity in this segment, capable of conveying to visitors everything that defines Marbella: excellence, authenticity, cultural diversity, and quality of life," explains Laura de Arce, the Director General of Tourism in Marbella. With the launch of the gastronomic brand, Marbella aims to strengthen its positioning through a strategy that connects local products, culinary excellence, and unique experiences, and to respond to new demands from international tourism, for which gastronomy has become one of the main decision-making factors when choosing a vacation destination. "Marbella has a top-level gastronomic offering that is an essential part of its tourist appeal and contributes to enhancing competitiveness in international markets," states the Director General of Tourism. Marbella presented the meeting under the concept of 'Spain bite by bite,' a gastronomic experience featured by one of the most renowned Japanese cuisine restaurants on the Costa del Sol.