BeOne Medicines launches a global cancer awareness campaign with goalkeeper Tim Howard

BeOne Medicines has launched 'One Save Changes Everything', a global campaign inspired by soccer aimed at highlighting the pivotal moments in research, healthcare, and the lives of people with cancer. The initiative features the participation of renowned international goalkeepers, including former US men's national team goalkeeper Tim Howard.

The company explained that the campaign will be accompanied by a charitable contribution of $300,000 aimed at supporting cancer-linked communities in the United States, Europe, and Asia. This commitment includes the creation of mini soccer fields near oncology centers in partnership with the U.S. Soccer Foundation, as well as various charitable actions driven by BeOne employees.

“Just as in soccer where each save can change a game, advances against cancer also build step by step: in laboratories, in clinical practice, and along with patients and their families. 'One Save Changes Everything' seeks to recognize the work of researchers, healthcare professionals, caregivers, and patients who, every day and often quietly, contribute to changing lives. BeOne was founded with that mission: to act quickly, continue driving innovation, and ensure that advancements reach more patients, wherever they are. That is the reason behind everything we do,” stated John V. Oyler, co-founder, chairman, and CEO of BeOne Medicines.

Howard, considered one of the great figures in international soccer, achieved a historic record of 16 saves in a single international match against Belgium in 2014. According to the company, that match reflects the spirit of ‘One Save Changes Everything’: the importance of being prepared, reacting at the crucial moment, and not giving up when it matters most.

The former goalkeeper's connection to the campaign also has a personal component. When he was 11 years old, his grandfather was diagnosed with cancer. Over time, Howard has stated that he learned to value even more those small moments shared with family that ended up having a special meaning.

“The most important moments are not always the most visible. When my grandfather fell ill, what marked me the most was seeing how my family stood by his side, discreetly, constantly, and when it really mattered. They taught me that being present, prepared, and willing to act can change everything. That's why collaborating with BeOne makes so much sense to me: because that is also their way of accompanying patients, every day and around the world, when they need it most,” Howard affirmed.

BeOne also announced that soon they will introduce new international goalkeepers and voices from the oncological community to support the campaign and enhance its global dimension.

The initiative also includes a collaboration with the U.S. Soccer Foundation to promote the creation of mini soccer fields near oncology centers, aiming to provide play and connection spaces for families affected by cancer.

“Soccer has a unique ability to generate joy and unity even in the most challenging times. The creation of mini fields near oncology centers will provide permanent and accessible spaces for families who need them most. We are proud to collaborate with BeOne on an initiative that will have a real impact on their lives,” stated Ed Foster-Simeon, president and CEO of the U.S. Soccer Foundation.

More than 12,000 BeOne employees worldwide will also participate in the campaign through volunteer actions. Every hour dedicated by employees to support their communities will be transformed into a financial contribution up to the $300,000 earmarked for nonprofit organizations.

The 'One Save Changes Everything' campaign is launched globally and the company announced that more information about the initiative will be provided soon.

"Initiatives like 'One Save Changes Everything' are an example of how BeOne Medicines seeks to reinforce a vision of oncology that goes beyond the development of treatments. The company, which maintains a strong research activity in hematological cancers such as chronic lymphocytic leukemia (CLL) and in solid tumors, also wants to get closer to the daily lives of patients and their families through projects that provide support, visibility, and spaces for companionship outside the strictly clinical setting," the company concluded.