Marbella launches a culinary brand to boost experiential tourism

The Marbella City Council has created the gastronomic brand 'Savoring Marbella,' aimed at establishing the city as an international benchmark for high-end culinary and experiential tourism focused on quality and local products, as reported this Thursday by the General Director of Tourism, Laura de Arce.

The initiative was unveiled at SIExquisito, an event organized by Spain is Excellence (SIE), which brought together representatives from the sector to discuss the growing role of gastronomy as a distinguishing element in destination choice.

De Arce highlighted that this new brand is born with the objective "to project a unique identity in this segment, capable of conveying to visitors everything that defines our city, such as excellence, authenticity, cultural diversity, and quality of life."

The participation of the City Council placed the municipality among the main protagonists of the day, as pointed out by De Arce, with a proposal "designed to enhance the city's ability to integrate tradition, innovation, and multiculturalism through cuisine, reinforcing a distinctive seal linked to the Mediterranean lifestyle."

She also emphasized that "today, gastronomy represents one of the great drivers of experiential tourism and constitutes a strategic tool to attract travelers seeking distinctive and high-value-added proposals."

Gastronomic Experience

Marbella presented at the meeting, under the concept of 'Spain bite by bite', a gastronomic experience led by the restaurant Takumi, a benchmark of Japanese cuisine on the Costa del Sol, along with the fine wines from Jerez de Casa Pablo.

"The pairing symbolized the meeting of cultures and reflected one of the emerging trends in premium tourism: the creation of hybrid experiences capable of combining local roots with international influences to generate authentic and memorable proposals," stated the municipal official.

With the launch of 'Savoring Marbella', the city seeks to strengthen its positioning "through a strategy that connects local product, culinary excellence, and differentiating experiences, responding to the new demands of international travelers, for whom gastronomy has become one of the main decision-making factors when choosing a destination," indicated De Arce.

"Our destination boasts a top-level gastronomic offering that is an essential part of its tourist appeal and contributes to enhancing our competitiveness in international markets," she elaborated.

During the meeting, the CEO of SIE, Spain is Excellence, Ana Alonso, emphasized the growing importance of gastronomy within the tourism sector and noted that this segment "is no longer just a complement to the trip, but one of the main reasons for choosing a destination."

She also remarked that "Marbella represents very well that ability to turn identity, quality, and experience into a solid and contemporary tourism proposal."