Marbella will strengthen its positioning with its participation in the tourism fairs of Pamplona and Berlin.

Marbella will continue to strengthen its national and international positioning by participating in the Navartur tourism fairs, taking place in Pamplona until next Sunday, February 22, and the ITB in Berlin, scheduled for March 3 to 5. The general director of the sector, Laura de Arce, highlighted that "with its presence at these two strategic events, the city continues to deploy an intense promotional agenda to consolidate its leadership as a competitive, innovative, and sustainable destination."

Regarding Navartur, De Arce noted that the town will attend under the umbrella of Turismo Andaluz and Turismo Costa del Sol and explained that this meeting "will enhance the promotion of our town in the national market, especially in the north of Spain, a traditional source of tourism for our city." "The municipality will attend with a diversified offer that includes sun and beach, gastronomy, golf, active tourism, shopping, cultural and congress tourism, as well as its positioning in the premium segment," she emphasized, while highlighting that "it is a fair dedicated solely to the final public, which attracts more than 50,000 visitors over the weekend."

The City Council will hold more than 60 professional meetings with tour operators, agencies, and companies in the sector in Berlin with the aim of strengthening alliances and exploring opportunities

Regarding participation in the ITB in Berlin, considered one of the most important tourism fairs in the world, she stated that "it represents a key opportunity to consolidate Marbella's presence in the German market, one of the main international sources for the destination, with more than 30,000 visitors last year and ranking sixth in the nationality ranking." In this regard, she detailed that "this time, we will be part of the Turismo Costa del Sol stand and also that of Turismo Andaluz, in order to maximize our presence at the fair." During the meeting, more than 60 professional meetings will be held with tour operators, agencies, and companies in the sector with the goal of strengthening alliances, exploring new business opportunities, and enhancing connectivity.

"The municipal strategy focuses on highlighting the quality of the hotel facilities, excellence in services, commitment to sustainability, accessibility, and digitalization, as well as Marbella's ability to offer experiences throughout the year," De Arce emphasized. Additionally, as she added, segments such as sports tourism, the MICE segment, and long-stay tourism will be promoted, "thus driving the deseasonalization, one of the premises with which the city attends each of the professional meetings."

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