Marbella receives the 'Q 2026' Award at Fitur for its commitment to quality and sustainable tourism

The City Council of Marbella has received the 'Q 2026' award from the Institute for Spanish Tourism Quality and Sustainability (ICTES), a recognition that was presented at the International Tourism Trade Fair in Madrid (Fitur), confirming the "success" of the strategy based on excellence, innovation, and sustainability, as reported by the City Council this Friday.

The Councilor for Commerce, María José Figueira, and the General Director of the sector, Laura de Arce, collected the award at the gala event held last night during Fitur, which takes place in Madrid from January 21 to 25.

This distinction consolidates Marbella as a national benchmark, being the Spanish locality with the most public certifications, totaling 19 beaches with the Q for Quality and the S for Sustainable Tourism, in addition to the Sierra Blanca Trails network, which has also received both distinctions. Furthermore, it holds the Smart Tourist Destination (DTI) seal certified with the Q for Tourism Quality.

Figueira highlighted that “it is a recognition that fills us with satisfaction, as it confirms the success of a strategy in which both the public and private sectors work together, firmly committed to an offer based on excellence, innovation, and sustainability”.

On the other hand, the municipal official stated that “we will continue working so that Marbella remains a leading destination in the international circuit, capable of offering travelers a distinctive experience prepared to face future challenges in this field with assurance.”

In addition to the Marbella City Council, the Public Network of Hostels of the Camino de Santiago and the Murcian concert hall Garaje Beat Club have also been awarded this accolade for their commitment to tourism quality and sustainability.

It is worth remembering that last Monday, the Marbella City Council canceled its institutional agenda at the tourism fair, as a sign of respect to the victims and relatives of the tragic train accident that occurred in Adamuz (Cordoba) last Sunday.