Puerto Banús boutiques earn over 310 million in luxury fashion and accessories in 2024

Last year, the luxury boutiques of Puerto Banús reported earnings of more than 310 million euros - mainly in fashion and accessories - which represents an increase of 9.9% compared to the previous year, as highlighted this Monday by the CEO of the marina, Juan Núñez.

This was emphasized by the representative of the nautical space in a review of the commercial activity of the port during the last year. Additionally, he noted that the work focus for 2025 will revolve around sports, high-end gastronomy, and sustainability.

Núñez noted that in 2024, the combined revenue of the luxury boutiques at the port exceeded 310 million euros, compared to 282 million recorded in 2023, which represents an increase of 9.9%.

In this regard, he pointed out that the boutiques have increased by about 30 million compared to the previous year, representing a 9.9% growth, led by "exclusive international tourism that accounts for 75% of the purchases".

In the words of Núñez, this review “confirms and ratifies our position as a reference destination in the south of Spain in terms of fashion, luxury, and jewelry,” he highlighted.

Growth of Arab tourism

Regarding visitors, the CEO of Puerto Banús has highlighted the significant growth of Arab tourists, who “have doubled their average spending” from 2019 to the present, “reaching in some cases over 59,000 euros per visit,” he assured.

According to data managed by the concessionaire, “the Arab luxury tourism shopper in Puerto Banús primarily buys fashion at 35% and leather and handbags at 31%,” estimating that this market “has doubled its purchases by 195% compared to 2019”.

On the other hand, Núñez has emphasized “a strong growth in 2024 of North American tourism, linked to the direct connections between Málaga Airport and the USA”.

Puerto Banús thus hosts “100 firms with the most internationally sought-after fashion boutiques”, highlighting brands such as “Bvlgari, Rolex, Loro Piana, Dior, Hermés, Louis Vuitton, Loewe, Saint Laurent, Carolina Herrera, Dolce & Gabbana, Valentino, Ferragamo, Jimmy Choo, Bottega Veneta, etc”, they emphasized.

The year 2024 has been very good and 2025 is expected to follow the same trend, despite the general geopolitical uncertainty, but we believe it will be a very good year for Puerto Banús and Marbella,” the CEO assessed.