Andalusia showcases its art and identity to tourism professionals in Berlin

Andalusia brought its essence and unique art to the heart of Berlin to show German tourism professionals that the destination has a lot to offer and hosts experiences for all tastes. The event took place on Wednesday night at the French Cathedral in the German capital, located in the central Gendarmenmarkt square, with guitarist Tomatito, a master of flamenco, as the star, moving all attendees.

About 150 tourism professionals, including travel agents, heads of German operators, and representatives of the Andalusian offer, gathered at the event, which was part of the agenda of the ITB in Berlin. The event also served as networking to exchange ideas and business opportunities, as explained by the Tourism and Andalusia Exterior Councilor, Arturo Bernal, who noted that the event was the "finishing touch" to this year's proposal that Andalusia brought to the Berlin fair, one of the most important in the world.

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Tourism Reference

"The goal at this fair has been to retain our traditional travelers and attract new market niches,” recalled the councilor, who assured that with the Andalusian booth at the Messe venue and the complementary actions, Andalusia's identity "and the strengths that make us unique" were showcased.

"Actions like this allow us to present ourselves as a tourism reference constantly transforming and adapted to the needs and expectations of the German market,” he added. "It allows us to connect our offer with the main intermediaries of the German market.”

A moment from the Andalusia event at the French Cathedral in Berlin / L.O.

Bernal explained that choosing Tomatito was a "nod to Almería", a province for which the Regional Government wants to capture new flights with Germany, as part of the strategy outlined at this ITB, which involved maintaining professional contacts to increase air connectivity directly with the German country.

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""We can boast of music to export to the world," said Tomatito, who accompanied flamenco singer José Monge Cruz 'Camarón de la Isla' during the last 18 years of his life. The event also featured Sevillian cellist Irene Rico, to perform the musical piece ‘Surrender to the Andalusian Crush’, created especially for the region's campaign by German composer Hans Zimmer.