Snow, Adventure, and Prizes: Unicaja's New Campaign in Sierra Nevada

There are places that are not just visited, but felt; where the cold is not a hindrance, but an advantage, and where the mountains remind us that there is still room to be amazed. Sierra Nevada is one of those places.

Each winter, this privileged corner of Granada becomes a meeting point for families, snow enthusiasts, and sports lovers. However, this year is special: Unicaja, as the official sponsor of the Sierra Nevada ski and mountain resort, strengthens a relationship that has already become part of the identity of the place itself.

Following last season's success, Unicaja is launching a campaign that aims to take its customers beyond just a trip. Therefore, those interested can participate in a draw that includes two nights of hotel accommodation and free ski passes for Sierra Nevada.

Registration is open until December 31 in the 'Draws and Promotions' section of Unicaja's Digital Banking. A simple gesture that can turn into an unforgettable memory.

Additionally, from February 13 to 15, Unicaja is organizing a series of activities open to the public, designed so that families, groups of friends, and the curious can enjoy the resort in a different way.

These are days to share and enjoy, days for both skiers and non-skiers, for those who go up for the first time and for those who return every year as if it were a ritual. In short, these are days for everyone.

Hot Chocolate, Gifts, and a Place to Gather

Part of the charm of Sierra Nevada are those small moments that happen off the slopes, and Unicaja wants to be part of that atmosphere. For this, their food trucks return once more as meeting points. There, visitors can pick up gifts, ask for information, and enjoy a good hot chocolate, which will surely comfort after an intense day.

Thus, it is not merely a promotional action, but it is framed within a deep commitment by Unicaja to Andalusia, its people, and its productive fabric. The resort, managed by Cetursa, is one of the most important tourist and economic engines of the region.

Precisely, the collaboration between the resort and Unicaja not only boosts tourism, but also favors a sustainable model that generates wealth and employment throughout the year.

Indeed, this alliance, which is renewed and strengthened each season, is not limited to winter but also extends to the leisure offerings of the summer months (astrotourism, ecotourism, hiking, sports events in nature, cultural events, and continuous use of the lifts).

Sport, Nature, and Shared Values

For Unicaja, supporting Sierra Nevada also means supporting sports and the values it conveys: perseverance, consistency, respect for the environment, and camaraderie.

These values are what Unicaja wants to highlight, bringing sports to all ages and offering opportunities to experience it firsthand.

But it aims not only to value sports but also nature and sustainable tourism.

And it is in places where tranquility and energy are felt, where nature still reigns, that Unicaja wants more people to discover.

With its draw, its activities, and its presence at the resort, the entity invites not just to visit Sierra Nevada, but to connect with it, as Sierra Nevada is not just a destination, but an experience. And this winter, Unicaja wants you to live it.