Malaga, Awarded as a Quality Destination

The quality of the Málaga destination was honored at the 'Spain Travel Awards', which aim to become a national benchmark for recognizing ... tourism excellence in Spain. The award was received by the Councilor for Tourism of the City of Málaga, Jacobo Florido, at a gala held in Madrid where excellence, innovation, sustainability, and the quality of a key industry for the country's economy were acknowledged.

In its first edition, the awards recognized twenty categories that cover the entire tourism value chain, from high-end hotels to gastronomic experiences, congress tourism, major events, and popular festivals, among others, with a jury of experts who evaluated the commitment, sustainability, and innovation capacity of the nominees. Among the special recognitions announced was the singer from Málaga, Pablo Alborán, as the Best Ambassador of Spain.

Furthermore, the capital of the Costa del Sol was also recognized in the second edition of the 'Smart Travel News Awards 2025', awards driven by the specialized media Smart Travel News to highlight destinations, companies, and tourism projects that best integrate innovation, sustainability, and technology into their strategy.