The City Council promotes commercial activity in San Pedro with the Christmas Market and the 'Kings for a Day' campaign

The Deputy Mayor's Office of San Pedro Alcántara, together with Apymespa and the Tus Tiendas Amigas association, have presented the Christmas Market, which will be held ... on December 13th, and the new edition of the 'Kings for a Day' campaign, two initiatives designed to invigorate the urban center during the holidays and boost sales of local commerce under the slogan #YoComproEnSanPedro.

The deputy mayor of San Pedro, Javier García, emphasized that Christmas "is a key moment for the business volume of the sector and it is essential to generate proposals that attract visitors and favor economic activation," while explaining that these actions are developed in coordination with business groups, to whom he thanked "their involvement throughout the year to strengthen the commercial fabric."

The market will be held on Lagasca, Marqués del Duero, and Córdoba streets, with the participation of 43 stalls

García detailed that the Christmas Market will take place on the 13th, starting at 10:00 AM, on Lagasca, Marqués del Duero, and Córdoba streets and indicated that this event "has established itself as one of the most attended dates of the Christmas calendar and its goal is to create a festive atmosphere that stimulates the flow of people and encourages consumption in local commerce." In this edition, 43 stalls will participate, in addition to the establishments that will remain open throughout the day, and will feature the presence of charitable entities such as Aspandem and Cudeca, as well as the Association of Cheeses of Málaga, which will include seven exhibitors.

Performances

In parallel, a schedule of activities has been designed, which will include performances by dance academies, children's entertainment, batucada, and the performance of the choir 'Aires del Sur'. Also, as a novelty, a flamenco zambomba will be held by Juanjo Alcántara and Elena Guerrero, which will serve as the closing of the day. "The goal is to offer proposals for all audiences and turn the center of San Pedro Alcántara into a space for Christmas gathering," said the councilor, who was accompanied by Cristina Pérez and Alberto López, representing Apymespa and Tus Tiendas Amigas, respectively.

About 70 shops will participate in 'Kings for a Day', whose purpose is to reward customer loyalty throughout the year

Regarding the 'Kings for a Day' campaign, he reported that about 70 shops will participate and that its purpose "is to reward customer loyalty throughout the year." Specifically, for each purchase, the establishments will give out tickets that consumers can deposit in the boxes provided to participate in the draw on December 27th. The first prize will consist of 1,000 euros to spend in the affiliated businesses, while Apymespa will provide a second award, also valued at 1,000 euros, for a trip around Europe, to which other smaller gifts and various King's cakes will be added.

The commercial associations have insisted that these campaigns not only encourage Christmas shopping but also seek to reinforce the bond between the neighbors and local establishments, while they have highlighted that last year's market recorded a large turnout and expressed their confidence that this edition will again be a success. Additionally, they have encouraged the citizens of San Pedro, Marbella, and nearby towns to participate in the activities and enjoy the Christmas offerings.