This is how the car rental sector impacts the Costa del Sol

The car rental sector figures on the Costa del Sol speak for themselves about the importance of this business. At the 24th Annual Assembly of Aesva, which brought together representatives from the vehicle rental sector in the province, data was revealed that raises the economic impact of this industry to 1.38 billion euros. At this event, this business association confirmed that 2025 has been a good year and focused on "strengthening the competitiveness of the destination through strategic alliances and sectoral cooperation," according to Turismo Costa del Sol.

This public company promoting the destination of Malaga points out that there are almost 200 rent-a-car companies operating in the province with a fleet of over 30,000 vehicles, which "positions it as one of the most relevant business associations in the field of tourist mobility," they detailed. Furthermore, they explained that this sector generates 1,911 direct jobs. "These figures demonstrate the economic significance of the sector and its indispensable role in the tourism value chain," they specified.

Antonio Díaz, managing director of Turismo Costa del Sol, highlighted at this event the importance of public-private collaboration to maintain the levels of excellence that characterize the destination. "The rent-a-car sector is fundamental for the traveler's experience and for the competitiveness of the Costa del Sol, because it guarantees freedom of movement and facilitates discovering the vast diversity of our territory," he stated. Additionally, he emphasized that the tourists' rating, with an average score of 7.8 out of ten, confirms the positive perception of the service by visitors.

He also pointed out the potential of this activity and its proven capacity to continue growing in volume and quality. "From Turismo Costa del Sol, we will continue working to ensure that rent-a-car occupies the place it deserves in the tourism ecosystem, enhancing its visibility and supporting its future development," added Díaz. Hence, he expressed a firm commitment to promoting projects that enhance sustainability, smart mobility, and innovation as fundamental axes for the destination's evolution.