Marbella remains among the most profitable destinations in Europe in October, with a hotel occupancy rate of 72%.

Marbella has once again reinforced its position as one of the leading tourist destinations in Europe by recording a hotel occupancy rate of 72.16 percent in October, according to the National Institute of Statistics (INE). "Although this figure is slightly lower than the previous year, it is set against a context of a higher number of open establishments, which contributes to a broader and more diversified offering," stated the general director of the sector, Laura de Arce, who explained that during that month, the city received 68,421 travelers, of which 14,687 were from the domestic market and 53,734 were international.

The total number of overnight stays reached 246,233, with an average stay of 3.60 nights, "data that reflect the strength of our municipality among both Spanish and foreign visitors, especially within the high purchasing power segment," she noted.

Hotels generated 3,739 jobs in October, 125 more than in the same month of the previous year

De Arce also highlighted that the revenue per available room (RevPAR) stood at 153.08 euros, while the average room rate (ADR) reached 205.65 euros. "Both figures represent the highest values recorded in the month of October, positioning Marbella among the most profitable destinations," pointed out the municipal official, who emphasized that "this growth is part of a consolidated trend throughout this fiscal year."

In terms of employment, the sector generated 3,739 jobs in October, 125 more than in the same month of the previous year, "demonstrating stable demand despite the volatility of the global tourism market," she indicated. "Marbella continues to attract a profile of visitor who values quality, exclusivity, and differentiated experiences, which translates into solid levels of occupancy and spending per stay," affirmed the Tourism Director.