The Costa del Sol focuses on international 'influencers' to market itself as an experiential destination

Costa del Sol focuses on international content creators to market itself as an experiential destination. @Spainwithgabi, @cookingfromspain, and @dreamexplorers, selected for their relevance... on social media and their ability to generate impact in European markets, have participated in a familiarization trip aimed at reaching audiences in the United Kingdom, France, Germany, the Netherlands, and Austria, considered strategic markets for the entity "due to their loyalty, dynamism, and growth potential," highlights Esperanza González, CEO of Tourism Costa del Sol, who explains that "this 'fam trip' allows us to showcase the authenticity and diversity of experiences that the province offers throughout the year, connecting with audiences seeking destinations with identity, nature, and culture."

In this promotional activity, participants had the opportunity to firsthand experience the diversity of attractions, its scenic, cultural, and gastronomic richness. The itinerary included places like the Serranía de Ronda, Antequera, Marbella, Nerja, El Acebuchal, and the surroundings of La Viñuela. González points out that "the experiences developed focused on active tourism and connection with nature, elements that are part of the tourist identity of Costa del Sol." Among the activities experienced were kayaking in Nerja, quad biking through the Sierra de Marbella, via ferrata at the Presa de los Caballeros, visiting the Caminito del Rey, and a tour through the Enchanted Forest, in addition to gastronomic experiences with wine tastings at the Tin Factory and oil tasting at La Organic.

The mission also served to record a promotional video that will premiere in the coming months and will showcase the beauty and natural richness of the territory. "This content will help to reinforce the digital strategy of the destination, relying on high-reach audiovisual formats to convey its unique value in the main international markets," advances the CEO of Tourism Costa del Sol, adding that in this way "we continue to bet on high-impact digital strategies and partnerships with creators who inspire and add value to the destination, showing who we are in a close and contemporary way."