The average price of housing in Marbella soars to 710,000 euros and rent to 1,600 per month

The average selling price of a property in Marbella in 2024 stood at 711,138 euros, driven by the luxury real estate market, as highlighted in the 2025 Real Estate Market Report by Panorama Properties, which concludes that "Marbella has officially ceased to be the 'golden exception' of the Costa del Sol to become one of the European capitals of ultra-luxury real estate."

"The other side of success," the report warns, is "a structural rental crisis," with increases of 89 percent over six years and a supply "at minimum" that "complicates the lives of those who work and sustain the local economy." Indeed, the average long-term rental price has risen from 848 euros per month in 2019 to 1,600 this year, although the increase has been contained in the most exclusive areas, with a rise of 11 percent.

"Marbella has reached a structural maturity that places it in the same category as destinations like Miami or Dubai; its great challenge for the coming years is clear: to ensure rental housing"

Christopher Clover

CEO of Panorama Properties and author of the report

"Marbella has reached a structural maturity that places it in the same category as destinations like Miami or Dubai," but "its great challenge for the coming years is clear: to ensure rental housing," summarizes Christopher Clover, CEO of Panorama Properties and author of the report. Prices now "rival" those of other top luxury destinations in Europe, such as Saint-Tropez, the capital of the French Riviera, or Gstaad in the Swiss Alps. This "new reality" is supported, the report adds, by the "overwhelming weight" of international buyers and "the massive arrival of major global brands," in the form of 'branded residences', with luxury brand homes like Dolce & Gabbana, Versace, or Bentley.

The rise continues

The 711,138 euros at which the housing price stood, for a total of 4,745 sales, is more than triple the national average (210,361 euros). According to data from the Notary Statistical Portal, the actual average selling price in Marbella was 4,228 euros per square meter for the twelve months prior to September 2025 and reached 4,509 between July and September, representing an interannual increase of 12.6%. And all indications are that the rise will continue: on the real estate portal Idealista, the offer price already exceeds 5,150 euros per square meter, consolidating Marbella as the most expensive market in Spain after Ibiza and Madrid.

Prices range from 3,857 euros per square meter in East Marbella to 30,000 at the beachfront in Puente Romano

Prices range from 3,857 euros per square meter in East Marbella to 30,000 at the beachfront in Puente Romano, while some renovated or newly built villas in Nueva Andalucía reach 14,000 euros per square meter, matching the prices of Saint-Tropez and Gstaad. In between, on one hand, are the Golden Mile and Nagüeles, with an average price per square meter of 5,753 euros, and on the other, Nueva Andalucía and Puerto Banús, with 4,225 euros.

The buyer profile is a 52-year-old person (54% are between 41 and 60 years old), who purchases without a mortgage (less than 10% of homes over 2 million euros are financed by banks), and of British nationality (63.1% of the properties go to foreigners and the British represent 13.4% of the market, followed, in this order, by the Dutch, Swedes, Germans, and Poles).