British tourism in Torremolinos already exceeds one million overnight stays

British tourism continues to grow and set new milestones in Torremolinos. The hotels in this municipality have surpassed one million overnight stays from travelers from the United Kingdom in the first nine months of the year, as reported by the local council, which is engaging in promotional activities at the World Travel Market (WTM) in London with the goal of continuing to gain ground in a key market for the sector.

Moreover, they point out that this market contributes close to 30% of all foreign travelers, with more than 200,000 visitors last year. They detail that so far this year, British tourists have grown at a rate of almost 13%. "It is the most important international tourism fair in the world, where the municipality lands to consolidate a market that continues to grow and that is established as the main source of international tourists arriving in Torremolinos," they note, to remember that British visitors reached a total of 1,183,018 hotel stays throughout last year, accounting for 28.44% of all overnight stays generated by foreign tourists, with an average stay that has grown to 5.9 days.

To maintain this upward trend, evidenced by data such as the fact that until September, visitors from the United Kingdom have already exceeded 186,000 tourists, 21,326 more than in the same period of 2024, Torremolinos is working in London with a busy schedule of actions and contacts with representatives of the tourism industry to retain a market that has a special preference for the municipality. So much so that statistics confirm that nearly 20% of the British who visit the province of Malaga choose Torremolinos.