Marbella to Participate in the World Travel Market with Over 40 Professional Meetings

Marbella will participate in a new edition of the World Travel Market (WTM) in London, which will take place from Tuesday, November 4 to Thursday, November 6, ... with more than 40 professional meetings to strengthen the destination's leadership in the British market, which continues to be the main foreign issuer for the municipality. In this regard, the Director General of Tourism, Laura de Arce, has indicated that in 2024 the city received 120,000 tourists from that country, "only staying in hotels, with a total of 500,000 overnight stays in our municipality."

"They are the first in the international traveler ranking, only surpassed by the national customer, who in the same period exceeded 200,000 visitors and 565,000 overnight stays," the municipal representative detailed. De Arce, who explained that in this edition of the WTM the main objective will be to open new business opportunities with the leading operators in the sector, highlighted the meetings that will be held during this fair with Conde Nast UK, Expedia, Hosteltur, HotelBeds, Amadeus, Travellyze, Lotus, content creators, and wedding planners, among many others.

She specified that Marbella's presence, as in previous editions, will be located at the Turismo Costa del Sol stand, in an area specially designed for municipalities, where around a hundred professionals will also meet, and added that it will also have space in the Andalusia area. Moreover, she advanced that "likewise, contacts will be established with markets in which we have recently been betting, such as Southeast Asia, and ties already existing with the American and Arab markets will be strengthened."

"On the last day, we will also host a presentation for premium travel agencies, in collaboration with the Spanish Luxury Association, consisting of a working breakfast, followed by a networking session and destination information, where attendees can interact and learn more about Marbella, highlighting its tourist attractions and the opportunities it offers," she pointed out.