The average spending of tourists coming to Malaga increased in 2024

The province of Málaga once again led the arrival of tourists to Andalusia in 2024, gathering 9.93 million visitors, which represents 27.5% of the 36 million received by the region, according to the latest data released these days by the Andalusian Institute of Statistics and Cartography (IECA).

Following Málaga, which increased its visitor numbers by 5.2% and reaffirmed its traditional top position in Andalusia, the provinces with the highest tourist arrivals were Cádiz (with another 17.5%), Seville (15.8%), and Granada (12.8%).

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The average daily spending by visitors in Andalusia is estimated at 82.2 euros per tourist, a figure that is 5.6% higher than the previous year. The origin of the tourist makes a difference in this spending, ranging from 67.2 euros spent by Andalusian tourists to 112.2 euros spent by those from the rest of the world.

In Málaga, tourists spent an average of 83.7 euros per person

Spending in Málaga

In Málaga, tourists spent an average of 83.7 euros per person, a 4% increase from last year. This expenditure was only the fifth highest of all Andalusian provinces after Cádiz (92), Jaén (90), Granada (86.8), and Seville (83.8).

In Málaga, tourists spent an average of 83.7 euros per person, a 4% increase from last year. / álex zea

On the other hand, the average stay (number of days that a tourist typically spends in Andalusia) was 6.5 days, a 3.8% increase from the previous year, which is 0.3 days more than in the same period of the previous year. The province of Málaga had an average of 6.4 days, a figure that represents a 5.4% decrease compared to the previous year (when the average stay was 6.8 days). Only Cádiz (6.6) had a higher average, according to the IECA.

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Regarding the rating of the trip, tourists who visited Andalusia during 2024 gave their stay a 9.1 out of 10. The most highly rated provinces were Jaén (9.3), followed by Cádiz, Seville, and Córdoba with a 9.2. Málaga had a 9.1, as did Almería and Huelva. Granada was last on the list with a 9.

Economic Impact

Last January, the Province of Málaga presented its 2024 Tourism Balance, which indicated that 2024 was the best tourist year in the history of the province with 14.47 million visitors, a 3.17% increase from the previous year, and an economic impact that reached 21.223 billion euros, showing a growth in this area of 10.9%.

The Province then pointed out that the evolution of these figures certifies the strategy undertaken in recent years to "promote quality over quantity" and to bet on destaggering to offer a destination "open 365 days a year".

"The income generated by tourism grows three times more than the arrival of visitors," commented Francisco Salado, president of the Province, accompanied by Esperanza González, CEO of Tourism Costa del Sol, and Antonio Díaz, director of Tourism and Planning Costa del Sol.

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