Korean cosmetics brand MiiN Cosmetics opens its first store in Marbella

The Korean cosmetics brand MiiN Cosmetics has just opened its first store in Marbella. The company, founded in Barcelona, has set up in the La Cañada shopping center.

The new store spans 30 square meters and is located on the ground floor, between the Vodafone and Orange telecommunications stores. The opening of the new establishment has led to the hiring of five people, including a store manager and four beauty advisors specialized in K-Beauty.

The co-founder and CEO of the company, Lilin Yang, considers Marbella an ideal city for this opening because "it is a place where beauty and personal care are very important. We want those who visit us to discover K-beauty in a close and exclusive manner, and for each visit to be a unique moment of care and well-being," she adds.

Regarding the store and the brand's philosophy, they state that they offer "a universe dedicated to conscious self-care, innovation, and beauty, with a meticulous, elegant design intended to inspire from the first moment." They have a catalog that exceeds 700 references and 73 brands available from South Korea.

This opening represents the second MiiN Cosmetics store in the province. The firm has another location in downtown Málaga, on Especería Street, since September 2023. Among other reasons, Yang stated at the time that "Málaga is one of the capitals with the most potential for retail."

With this new opening, the brand reaches 28 points of sale in Spain and continues to advance in its ambitious European expansion plan, with a presence in key cities such as Paris, Milan, and Munich, where it already totals 46 boutiques. Thus, MiiN Cosmetics continues to bring Korean cosmetics closer to more people, seeking beauty based on long-term self-care, innovative formulations, and a quality experience.