Ralli Museum Marbella Joins AI

The emergence of Artificial Intelligence in the world of museums seems unstoppable. Its ability to generate immersive, personalized, and participatory experiences has made it an increasingly prevalent tool in contemporary cultural strategies.

This year, on the occasion of our 25th anniversary, we are launching the educational curation project (i)realidades and its temporary exhibition Memories of the Earth. Leónidas Gambartes, where Artificial Intelligence is integrated as a creative ally, aiming for a conscious and meaningful integration of AI. More than just a technological tool, it becomes a bridge that enhances participation, curiosity, and dialogue among visitors and artworks, placing the audience at the center of the experience and bringing the museum closer to a more human, participatory, and sentient model.

(i)realidades invites us to reflect on the central themes that run through the work of Leónidas Gambartes: memory, identity, territory, and ritual, with the motivation to generate collective learning processes from collaborative creative practice. In this context, educational devices, specifically those employing Artificial Intelligence, come into play. Visitors find proposals for interaction in these devices, creating a two-way street, meaning they not only seek to ask the visitor questions or collect data but aim to create a channel of communication between museum-visitor and visitor-visitor, as well as promote actions that directly alter the exhibition space.

The Virtual Expert on Gambartes

We know there is no better guide than a good expert. Therefore, the exhibition features a virtual expert who accompanies visitors throughout their tour, answering questions and providing information that enriches the perspective on Gambartes's work. This assistant not only knows every detail about the artist but can also recommend other digital content that enhances the visit experience.

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Through a conversation, visitors discover new nuances and connections, delving deeper into the symbolic universe of Gambartes in a more personal and dynamic way. Access to the virtual expert is available through a QR code in the room or from the project's website.

Generation of Digital Memories

Another unique device is the collective memory mural, a participatory tool that invites visitors to create a visual memory assisted by artificial intelligence. One only needs to describe the memory they wish to depict and choose one of the three available artistic styles. The resulting image becomes part of a collective mural that grows with each new contribution, becoming a living archive of shared memories.

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A Museum Connected in Continuous Transformation

Much of the interaction with the project is digital, so it includes a website (www.museoralli.es/irrealidades/) a space in constant update that evolves alongside the project, from which live interaction is possible, meaning the devices present in the room are connected with the website. This virtual space serves as a repository of processes, memories, and conversations, allowing us to extend the project and the interaction of our community beyond the geographical context.

It is worth noting that the project includes other interactive devices that can also be enjoyed in the room and online, as well as an extensive educational program offering activities for all audiences focused on activating emotion-based thinking models, through embodied practices, along with individual and collective artistic creation processes, and shared and collaborative learning processes.

Museum Information:

Free admission

Address: Urb. Coral Beach, Rio Verde, N-340, km.176, 29602 Marbella, Málaga.

Hours: Open Tuesday to Friday from 10am to 5pm and Saturdays from 10am to 4pm, including holidays.

Tel: 952857923

Mail: marbella@museoralli.es

Web: www.museoralli.es