Unicaja Foundation presents 'VIRAL', a series that combines artificial intelligence, culture, and humanist thought in Malaga

The Unicaja Foundation presents the series 'VIRAL. The challenge of evolution', a series of meetings that invites reflection on how artificial intelligence and technology are transforming culture, education, and public life. The program, which will take place between late October and early December at the Official College of Architects of Málaga, aims to analyze technological evolution from a humanist perspective and offer tools for its ethical application.

The director of Division of Activities, Communication and Image at the Unicaja Foundation, Cristina Rico, and the dean of the College of Architects of Málaga, Susana Gómez de Lara, have signed the collaboration for the development of this initiative at the headquarters of the College of Architects, which with the celebration of this series consolidates its role as a cultural space and reference event venue in the city.

'VIRAL' proposes a dynamic structure in two parts: a hybrid culture workshop, aimed at practice (18:00 hours), and a conference or open dialogue to the public (19:30 hours). The initiative seeks to connect technical knowledge with social reflection, exploring how artificial intelligence affects creativity, employment, education, and public management. The series is directed by Juan Zafra, journalist and director of the magazine TELOS and the media association CLABE.

Content Program

The program kicks off on October 28 with a conference by César Antonio Molina, titled 'What do we do with humans?', accompanied by the workshop 'Writing like a Nobel Prize winner with AI', led by Ángel Fernández. On November 11, Mar España will offer the lecture 'How to remain free and in control of our data in the digital society', preceded by the workshop 'Codes and distortion. Analog rock in the digital age', led by Nacho Sarriá and Lutz Petry.

On November 25, AI pioneer Ramón López de Mántaras will address 'Reflections on AI intelligence', while Cristina Delgado will lead the workshop 'Develop your influencer profile on YouTube'.

The series will conclude on December 2 with José Luis Cordeiro, with the talk 'The future of humanity: immortals and cyberpunks', preceded by the workshop 'From Chef to code. Can AI change contemporary cuisine?', led by Enrique Bellver, Dani Peregrina, and Lutz Petry.

Málaga, meeting point

With 'VIRAL', the Unicaja Foundation reinforces its commitment to contemporary culture and critical thinking, positioning Málaga as a meeting point between technological innovation and humanist reflection. Over the next few weeks, the College of Architects will become a space for debate and learning where issues of ethics, creativity, regulation, and coexistence in the digital age will be addressed. This building was key in the golden and avant-garde era of Málaga's culture during the eighties, and now it is once again becoming a venue for events in this field, like the Foundation's series.

The meetings are open to the public and free of charge until full capacity is reached. 'VIRAL' is designed to bring the conversation about artificial intelligence to all citizens, creating a useful forum to anticipate the changes that this technology is already generating in everyday life. The initiative invites people interested in understanding how technology redefines models of knowledge, work, and social relationships. It proposes a responsible use of artificial intelligence for the sake of progress and collective well-being. With a program that combines practice, reflection, and dialogue, the series aims to build a balanced view of the relationship between technology and human beings.