Shops in the Center Dress in Pink for Breast Cancer Awareness

The shops in the downtown area have dressed up in pink to raise awareness about breast cancer. Under the slogan 'The Solidarity Focus', the associated establishments ... in the Historic Center-Open Commercial Center have lit up their displays in this color thanks to lamps that they have expressly purchased to collaborate with the Spanish Association Against Cancer.

The initiative, which has also been celebrated in different municipalities of the province, has allowed the sale of more than 200 lamps that will illuminate various commercial spaces until the end of the month, with the sole desire of drawing attention to the importance of prevention. Along with the lamps, a poster has been placed in the store windows informing about the initiative and featuring a QR code for those who want to collaborate.

This action is part of the national campaign of the association 'We Take It to Heart', featuring patients and survivors of breast cancer and their close environment, which focuses on what it really means to live with breast cancer, beyond diagnosis and treatment, conveying personal experiences about how they live and feel everything related to cancer in the family, social, work, or medical contexts.

During an informational visit to the stores that have decided to collaborate, the president of the Historic Center CCA association, Rodrigo Bocanegra, has assured that the merchants are pleased to participate in all kinds of social and cultural events as part of their corporate social responsibility. "The merchants offer to collaborate in everything that can benefit society," he summarized.

In this tour, the Councilor for Commerce of the Malaga City Council, Elisa Pérez de Siles, also participated, who valued the initiative as it helps to make the disease visible and emphasizes the importance of preventive work and self-care. "It is launched in collaboration with the association of merchants, who join many causes because they are very generous, very committed, and join many social causes."