Casares modernizes its institutional image with a unified brand that reinforces its Andalusian roots.

Casares has unveiled its new institutional image for the municipality. This modern visual identity unifies under a single concept the promotional brands of Casares Pueblo, Casares Costa, and Secadero. This update, which also includes the institutional logo of the City Council, aims to reflect the values that identify Casares: authenticity, history, nature, hospitality, and pride in its Andalusian roots. At the presentation ceremony held in the Casares City Council Chamber, Mayor Juan Luis Villalón announced that this is a change in image, but not in essence: "Casares has changed, has grown, and needed an image that would accompany that change without losing its essence." Therefore, the new design also carries the slogan #CasaresEssenceOfAndalusia, highlighting the importance of its roots while modernizing its appearance. "We have taken into account that the image representing Casares perfectly defined us. But perhaps, with the growth our town is immersed in and the progress it is experiencing, it required a new image or a new impulse," explained Villalón, adding that "an image defines our identity, defines who we are." Thus, the growth of the municipality has also meant that there are "ever more important horizons and challenges to conquer," the councilman indicated, adding that this is why they place great importance on the image that defines them. Moreover, one of the main innovations of this new institutional image is the creation of a logo for Casares Costa, which, unlike Casares Pueblo and Secadero, did not have one until now. The unification of the promotional brands of the three cores of the municipality under the same identity is also encompassed in a single message: "Casares is a whole: a town, a coast, its neighborhoods, and its people, united by the same essence." This message emphasizes that the project aims to reinforce the unity of the municipality, update its public image, and project a modern, approachable, and coherent identity with the transformation and diversity of the territory, also considering current influences such as social networks. "It is an image that, under the same umbrella, has the same identity and the same feeling. It is a symbol of tradition, of the future, of nature, and every step taken in the management of Casares goes in this direction: in creating a comfortable society, that identifies and defines us, and with which to go out and express ourselves to the rest of the world. That's why this image will accompany us for a very long time," explained Villalón. Thus, the implementation of the new identity of the municipality where Blas Infante was born commits to being sustainable and progressive, respecting existing resources. Additionally, it will be naturally applied in institutional communication, signage, uniforms, municipal vehicles, and stationery, as explained by the mayor of Casares: "The projection of our new image will be implemented progressively and with awareness that it is done sustainably. Gradually, it will be implemented as changes occur and according to our needs." The designer of the new image of Casares, Jesús Domínguez, commented that the new version of the logo is related to the previous one because the residents of the municipality felt very identified with it, and that was one of the great challenges during the rebranding development. This update in the institutional image of the municipality features various visual changes, such as a different typography, a logo with softer and rounder edges, and a modification in the colors, which are now chromatic and adaptable to any need. The chromatic colors, in addition to modernizing the previous logo, also represent the intensity with which the residents of the three population centers live their daily lives, added the mayor of Casares. Finally, with this new image, the municipality of Casares reaffirms its commitment to innovation, citizen participation, and pride in its collective identity. Thus, this new corporate image will not only serve as a tool but also as a mirror, reflecting what Casares is and its outlook on the future, prosperity, and sustainable modernization.