Promotional Tour of the Costa del Sol in San Diego, Santa Fe, and San Francisco

The province of Málaga has embarked on a promotional tour across the United States, marketing the destination as a comprehensive experience for travelers. ... Turismo Costa del Sol has conducted sessions in the cities of San Diego, Santa Fe, and San Francisco, markets that are said to have a high concentration of luxury agencies with a clear specialization in this segment, making these promotional activities an ideal meeting point to spread the potential of our destination for this segment. The format was based on a presentation titled 'Experience Costa del Sol', followed by a networking dinner, combining a space for immersion in the destination with a relational moment.

The initiative was aimed at companies with interests in the United States, a market identified by the business community as one of the most sought-after, and with which Costa del Sol has a direct flight to New York from May to September, which is the only direct air connection with this country from Andalusia. The promotion focused on premium tourism products and services, as well as cultural, gastronomic, shopping, and lifestyle proposals, according to the interests of the audience targeted by the participating agencies.

Antonio Díaz, managing director of Turismo Costa del Sol, highlights the dynamics planned which "facilitated close contact with prescribers and decision-makers, in an environment designed to share content about the destination and open dialogue spaces with attendees." Additionally, he details that the sessions concentrated their proposal on interlocutors and content related to the set objective, within a framework that prioritizes direct treatment and sectoral specialization.