The book that narrates the evolution of the Dehesa Monteros brand, a living history of the Serranía de Ronda

The story of Dehesa Monteros is that of a family business that has elevated the name of the Serranía de Ronda to the highest gastronomic level. On its 20th anniversary, this Málaga-based Iberian firm celebrates its journey with the publication of a commemorative book: The Dream of the Serranía de Ronda. The book, conceived as a tribute to the territory, its people, and the values that have defined its philosophy, covers two decades of effort, commitment, and passion for authenticity.

Born from the drive and vision of Chelo Gámez, a professor at the University of Málaga and a pioneer in the sector, Dehesa Monteros has positioned itself as a benchmark brand in the gourmet world. Its commitment to the environment, quality, and local traditions has made its products ambassadors of Málaga's flavor on the most demanding gastronomic stages.

‘The Dream of the Serranía de Ronda’: An Emotional Tale of Roots and Legacy

The book The Dream of the Serranía de Ronda goes beyond a simple business retrospective. It is a work that combines history, territory, and emotion, reflecting the essence of a brand that has made truth and perseverance its hallmark.

Edited by Narita Studio, with texts by writer Federico Maciñeira and photographs by artist José Salto Robles, the book features a foreword by Luis Suárez de Lezo, president of the Royal Academy of Gastronomy of Spain, and an epilogue by professor and academic Antonio Argandoña. Its meticulous edition, using natural materials and a design inspired by the hues of the pasture, captures the connection between nature and culture that defines the spirit of Dehesa Monteros.

The publication, which can be purchased through the brand's website, gathers in its pages a visual and narrative journey through the evolution of this family business. Each chapter reveals the values that have guided it from the beginning: respect for the environment, perseverance, and the pursuit of excellence as a way of life.

The Legacy of a Family United by Land and Passion

The narrative of The Dream of the Serranía de Ronda is deeply linked to the figure of Chelo Gámez, founder of the brand, and to her children José Simón and Chelo Simón, currently in charge of commercial and marketing management. The publication conveys the intergenerational vision of a family that has transformed a personal dream into a symbol of identity for an entire region.

The book also highlights the role of the Serranía de Ronda as a source of inspiration. From the Pujerras estate, where the project was born, to the 14 properties that today make up Dehesa Monteros, spread over 1,792 hectares, the natural environment has been key to creating a unique breeding method. This method combines the tradition of dehesa woodlands with one of the highest rainfall levels in Spain, and a unique pre-montane chestnut season, which gives their Iberian products a deep, elegant, and lasting flavor.

This model, based on sustainability and respect for the animal, has made Dehesa Monteros a benchmark for High-Level Iberian products, present today in distinguished restaurants like Bardal, with two Michelin stars, and in select consumption spaces like the Gourmet Club of El Corte Inglés.

A Tribute to Málaga Talent and the Value of the Local

With The Dream of the Serranía de Ronda, Dehesa Monteros celebrates twenty years of trajectory and reaffirms its commitment to Málaga as a territory of gastronomic excellence. The publication serves as a visual and emotional chronicle of the brand's evolution, but also as a tribute to the local talent that has made its growth possible.

The foreword of the work defines the company as “one of the purest expressions of balance between tradition and modernity,” a description that summarizes the spirit that has guided the Simón Gámez family from the beginning. In the words of José Simón Gámez, CEO and Commercial Director of the brand, «with the publication of this book we embrace the past as an inescapable legacy and look to the future with gratitude, supported by the values that are now part of the DNA of our company».

Over these two decades, Dehesa Monteros has represented the pride of a land that transforms its roots into gastronomic art. Its story reflects Málaga's ability to combine tradition and avant-garde, and its commemorative book is, in itself, a piece that transcends the business to become a cultural testimony of an entire region. It is now on sale.