Mijas records a 50.98% hotel occupancy rate in January

In January, the municipality of Mijas recorded a hotel occupancy rate of 50.98%, which represents an increase of 8.98% compared to the same period last year, as highlighted this Friday by the mayor, Ana Mata.

The mayor announced this based on data provided by the Costa del Sol Hotel Business Association (Aehcos), emphasizing that “these are very positive figures that confirm Mijas as a highly demanded destination and a leader in tourism.”

“We are a complete place, with a huge and varied offer of high-quality services and leisure activities. In Mijas, we have such an important range of options that we cater to the tastes of all those who visit us,” Mata assessed.

The mayor recalled that the figure obtained in the municipality represents an increase from the previous year of 8.98%, with the average occupancy recorded in the province during the last month being 60.58%, nearly two points higher than in 2024. Regarding the origin of the visitors, the majority are international tourists, about 80%, compared to 20% from the national territory.

Meanwhile, the vice president of Aehcos in Mijas, Juan Miguel Marcos, noted that “the occupancy figures for January are higher than those obtained in the same month last year, which we initially view positively from the sector, especially in terms of breaking with seasonality.”

Forecasts for February

Looking ahead to February, the City Council indicated that the business association “foresees an estimated occupancy of 73.26% in the province, which would exceed the figure of 70% recorded in February 2024,” estimating that “the majority of visitors, around 65%, will come from the international market compared to 35% of national tourists.”

Meanwhile, “Mijas expects an estimated hotel occupancy rate of 64.07%, which would represent an increase of more than 7% compared to 2024,” and in March “the business association foresees a hotel occupancy of 69.62%,” the City Council pointed out. The municipality currently has 11 hotels, offering 2,495 beds.

Regarding the number of users who visited the municipal tourism offices, the City Council noted that “in January there were 5,267,” highlighting “those of Spanish, British, Dutch, and German origin.” At the same time, it was recalled that throughout 2024 “159,298 people visited these municipal facilities.”