Marbella inaugurates the first 'Take Your Selfie' photographic route in the province with an itinerary through seven strategic points

Marbella has inaugurated the first 'Take Your Selfie' photographic route in the province of Málaga, featuring an itinerary that includes seven strategic points within the municipality. ... This initiative, part of the second phase of the Andalusia's Major Cities Touristic Plan, consists of seven stands installed at iconic locations such as Artola Dunes, Golf Valley, Carmen Street, the pier at Marbella Club, Terrazas del Mar, Puerto Banús, and La Salida beach in San Pedro Alcántara. These stands allow users to place their mobile phones to capture snapshots.

The general director of the sector, Laura de Arce, emphasized during the presentation that this is "a novel way to promote Marbella in the digital era" and highlighted that this project is "a commitment to touristic innovation and promotion through social networks".

"The proposal is not just about facilitating the taking of photographs, but it creates a connected circuit that generates online traffic and serves as a showcase of the city's essence," De Arce pointed out, noting that the selfie sticks include information and a QR code "that directly links to Marbella's tourism website so visitors can access detailed information." Additionally, they feature a series of 'hashtags' for users to tag their photos on social networks, "which are the best window to project our brand to the world." The information generated by the various selfie sticks will be integrated into the future Smart Tourism Office, which "will allow analyzing the profile of the visitors to define the promotional strategy more precisely."

The general director of Tourism in San Pedro Alcántara, Rubén Sánchez, emphasized that the device located at the beach in San Pedro "offers two highly sought-after perspectives, one towards the sea and another towards the Promenade and La Concha, allowing visitors to capture representative images that show the beauty of the municipality in all its diversity."

Digital Route

For his part, the regional delegate of Tourism from the Andalusian Government, Carlos García, congratulated the City Council for launching this initiative and assured that Marbella "positions itself at the forefront of touristic actions in the region." "The regional government will continue to support projects that, like this one, are committed to innovation and contribute to reinforcing the city's position as a leading tourist destination," he valued.

Finally, the Andalusia delegate of the company TURS, Manuel Martín, reminded that Marbella "is the first city in the province to have an official route of this nature" and mentioned that the company has already developed similar projects in places like Gran Canaria or the Picos de Europa, and in international locations like Austria.

"All these points will be linked to an internal digital route that allows users to locate all the locations through an interactive map," he elaborated, adding that "these supports transform each point into an innovative tourist experience that allows Marbella to position itself in a privileged place within the new way of understanding tourism."