The City Council promotes the 'Savoring Marbella' initiative to boost wine and food tourism

The Marbella City Council presented today at the Royal Hospital of Mercy the initiative 'Tasting Marbella', a new gastronomic tourism project aimed at revitalizing the old town and city center through high-quality culinary experiences. The proposal, driven by the Trade department with the collaboration of the Tourism council, is part of the Major Cities Plan and is co-financed by the City Council and the Junta de Andalucía.

The General Director of Tourism, Laura de Arce, and the Trade Area Advisor, Carmina Serrano, emphasized that the initiative will create a network of participating establishments (including restaurants, tapas bars, confectioneries, gourmet shops, and rooftops), the design of thematic routes, the creation of unique experiences, and the awarding of a quality seal to participating businesses.

"The project reflects the City Council's commitment to generating activity throughout the year," Serrano detailed, explaining that this first phase will be developed in an expanded area of the historic center, extending from the Africa hostel to the Paseo Marítimo, and includes streets such as Calvario, Juan Alameda, and Avenida Nabeul. "Our intention is that in future editions the project will progressively extend to the rest of the municipality," she added.

Gourmet Products and Collaboration Between Establishments

For his part, the General Director of Amma Consulting, Eduardo Jarén, the entity responsible for the technical development of the project, detailed that the initiative "aims to highlight gourmet products and promote collaboration among different establishments to create memorable experiences for both visitors and residents."

The activities must be active between September and June, and aspects such as legal compliance, product quality, accessibility, sustainability, and staff training will be evaluated. It is expected that between 20 and 25 establishments will obtain the 'Tasting Marbella' seal in this first edition, after an evaluation process.