The regional fair 'Sabor a Málaga' in Mijas records a business volume of over 120,000 euros

The seventh regional fair 'Sabor a Málaga,' held last weekend on the boulevard of La Cala in Mijas, saw a “massive” public turnout and a business volume exceeding 120,000 euros with the participation of 36 producers from the province, as reported this Monday by the mayor, Ana Mata.

Thus, the City Council noted in a statement that Mijas's fair is the second in terms of revenue, only surpassed by the one held in Rincón de la Victoria, highlighting that "hundreds of people attended the gastronomic event.

Mata detailed the results of the fair, which was held for the fourth time in the municipality by the Provincial Council, emphasizing that the event “had a very positive economic impact not only for the participants but also for the rest of the area, as the influx of public benefited other establishments in La Cala."

The mayor pointed out that the 'Sabor a Málaga' brand is increasingly expanding, even beyond the province, becoming a highly valued distinction.

Institutional Support

The arrival of Sabor a Málaga to Mijas confirms the support and close ties between the Provincial Council and the City Council itself. Collaboration between administrations is essential to keep progressing,” the mayor reported.

As she explained, this fair serves to promote responsible consumption and sustainable and local products, the so-called 'zero kilometer' goods. In turn, 'Sabor a Málaga' is a tool to support Malaga producers and promote employment.

In total, 36 producers from the province of Málaga from 20 different municipalities participated, with stands offering oils, sweets, wineries, cheeses, honey, sausages, or pickles, among others.

“A single producer sold 1,200 molletes stuffed with Malaga sausages, to highlight a notable fact,” reported Ana Mata, who has announced that she will continue to support the organization of events like this to revitalize the economic fabric of the city.