The Board estimates a direct impact of 50 million euros in Málaga from San Diego Comic-Con

On the third day of the San Diego Comic-Con Málaga, with one day left until the event closes, it's time to crunch the numbers. The ... complete sell-out at the Palacio de Ferias y Congresos translates into a direct impact of 50 million euros on Málaga and its surroundings. This was confirmed by the Tourism Councilor, Arturo Bernal, during his visit this morning to the major pop culture and entertainment event. So far in the convention, between 60,000 and 70,000 people have already passed through its doors.

For Bernal, this is "possibly one of the most profitable actions" of the Council, which has invested 2.2 million euros in this initiative. To the 50 million euros estimated impact by a consultancy in accommodations, dining, transportation, cultural visits, and other expenses, the councilor adds the value at the image level for Andalusia of an event that has occupied space in news broadcasts and newspapers "around the world" for several days.

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The initial agreement contemplates three years in Málaga, but there could be more. "The very organizers of San Diego Comic-Con have acknowledged that they are pleasantly surprised by the response and the organizational capacity that Andalusia has shown in this first edition," he stated. So much so that, according to Bernal, David Glanzer, CEO of the company, has conveyed to him that "we will likely soon be sitting down at the table to evaluate future collaborations."

"Seeing this success in attendance and, above all, seeing our capacity to develop an entertainment industry, a series industry, a comic industry, in short, this pop culture, we have the need and the ability to develop this legacy for future generations," he declared.

In his opinion, this is not only the "biggest event" held in Andalusia in recent years, but it is also a "possibility for the prosperity of an industry and an ecosystem that has great potential for growth."