Journalist and writer Paco Reyero analyzes this Friday in Marbella the communicative phenomenon of Donald Trump

Journalist and writer Paco Reyero will deliver a talk titled 'Trump and the Attention Market' tomorrow, Friday the 19th, in which he will address ... the phenomenon of the President of the United States. The event will take place at 7:00 PM at the Hospital Real de la Misericordia, with free entry until full capacity is reached. The lecture is based on the content of his essay 'The Circus Lion', in which Reyero sketches a portrait of the life, media creation, and unusual political adventure of Donald Trump. The author will reflect on how the president has woven an alliance with his country's major mass media outlets, serving them as a 'moneymaker', and has generated substantial profits with a market attached to his figure, through books, including children's books; dolls with his likeness, and even a wig for Halloween.

In his essay, Reyero analyzes Trump as "a market populist with racist overtones, demagogue, and ambivalent; an impulsive and arrogant man who amassed his fortune as a speculator in New York, who was sued 3,500 times, with bankrupt casinos and a past of fraud and threats. Yet, all this has granted him a passport to high-stakes politics and, against all odds, he has come to stay."

With extensive experience as a journalist in press, radio, and television, Francisco Reyero has been a correspondent in the western United States for Radio Nacional de España and is currently the host of the cultural program 'El Flexo', on Canal Sur Radio. He is also the author of works such as 'Sinatra: I will never return to that damned country', about the singer's trips to Spain in search of Ava Gardner during the Franco dictatorship, and 'Clint Eastwood, Made of Wood', about the success of the Californian actor with the Spanish 'spaghetti westerns', in which he has combined biography, history, and cultural analysis.